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When you think of reaching prospects on social media, you usually assume it’s a marketing strategy — but did you know that salespeople can use those same channels to their advantage? Sales [...]

  Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter [...]

Nike’s advertisement featuring Colin Kaepernick sparked a social media firestorm in 2018. Kaepernick, a former San Francisco 49ers quarterback, first made headlines in 2016 when he protested [...]

The work of a social media strategist involves a wide range of distinct tasks and calls for a diverse set of abilities. Simply put, they are social media specialists who develop strategies for [...]

(Image credit) One of the important things about running a business is being consistent with your brand values and the message and ethos you want the public to know about. Wear your brand values [...]

  It is vitally important to get your business noticed. If you want to stay within your local market, then look to show your business name within your area in a big way. However, if you are [...]

When you work as a freelancer, finding and retaining clients is an important part of making sure that you earn a living and are able to keep doing what you doing. While sourcing clients can [...]

With earned SEO campaigns getting more difficult, businesses should consider incorporating paid search into their marketing efforts. Many people consider PPC and SEO as two completely different [...]

Every small business owner will dream of finding great success with their company and maximizing profit, but this is no easy feat and particularly if you are operating in an industry with larger, [...]

Blogging may be time consuming, but it needs to be an essential part of any business with an online presence. The purpose of a blog is about much more than producing content and gaining brand [...]