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September 25, 20230Comments

8 Social Selling Mistakes Your Team Should Avoid

When you think of reaching prospects on social media, you usually assume it's a marketing strategy — but did you know that salespeople can use those same channels to their
by Janice Thompson
Advertising
September 21, 20230Comments

Why Dunkin’ and Lego rebrands succeeded – but X missed the mark

  Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated
by Adam Lee
Bert Martinez
Advertising
September 20, 20230Comments

Online outrage can benefit brands that take stances on social issues

Nike’s advertisement featuring Colin Kaepernick sparked a social media firestorm in 2018. Kaepernick, a former San Francisco 49ers quarterback, first made headlines in 2016 when he protested against police brutality by
by Janice Thompson
 Social Media
October 27, 20220Comments

4 Tips To Become A Successful Social Media Strategist

The work of a social media strategist involves a wide range of distinct tasks and calls for a diverse set of abilities. Simply put, they are social media specialists who
by Pano Savvidis
Business
Marketing
January 27, 20220Comments

Three Different Ways To Consistently Communicate Your Brands Message

(Image credit) One of the important things about running a business is being consistent with your brand values and the message and ethos you want the public to know about. Wear
by Leona Zoey
Business
Business Advice
Marketing
September 8, 20210Comments

Getting Your Business Noticed – A Short Guide

  It is vitally important to get your business noticed. If you want to stay within your local market, then look to show your business name within your area in a
by Adam Lee
Bert Martinez
Business
January 28, 20190Comments

6 Ways To Market Your Freelance Business

When you work as a freelancer, finding and retaining clients is an important part of making sure that you earn a living and are able to keep doing what you
by Leona Zoey
Bert Martinez
Business
December 13, 20180Comments

Top 5 Reasons Why SEO and PPC Should Be Used Together

With earned SEO campaigns getting more difficult, businesses should consider incorporating paid search into their marketing efforts. Many people consider PPC and SEO as two completely different strategies. However, there
by Leona Zoey
Business
August 27, 20180Comments

Tips For Growing A Small Business

Every small business owner will dream of finding great success with their company and maximizing profit, but this is no easy feat and particularly if you are operating in an
by Leona Zoey
Business
Business Advice
Marketing
Sales
April 19, 20180Comments

Why Not Having a Blog is Killing Your Web Traffic

Blogging may be time consuming, but it needs to be an essential part of any business with an online presence. The purpose of a blog is about much more than
by Yus Rivero
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