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Adam Lee

Adam Lee

Bert Martinez
Banking
Business
Customers
May 15, 20250Comments

The Digital Checkout Experience: What Customers Expect in 2025

Nobody loves the checkout experience. It's the part where people are ready to give you money, but also the moment when the smallest hiccup can make them change their mind.
by Adam Lee
Bert Martinez
Employment
December 20, 20230Comments

Beyond the paycheck: The key to building a thriving workplace goes beyond salaries

Today’s news is filled with stories highlighting salary figures, from sky-high CEO compensation packages to boards trying to hide CEO pay increases during periods of austerity, to governments interfering with collective bargaining over wage
by Adam Lee
Bert Martinez
Leadership
December 20, 20230Comments

How branding 101 can make leaders more mindful of diversity

A few years ago, I overheard two of my MBA students talking after class about their “personal brands.” At the time, I was amused. But then I kept hearing more about
by Adam Lee
Bert Martinez
Advertising
December 20, 20230Comments

Advertising toys to children is an environmental nightmare – here’s how parents can deal with it

As Christmas approaches, many children experience the “gimme-gimmes” and write a list of toys that they hope Santa will bring. This is to be expected. Toys give children a chance
by Adam Lee
Bert Martinez
Marketing
December 20, 20230Comments

5 marketing lessons from the Taylor Swift and Travis Kelce romance

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and
by Adam Lee
Business Advice
December 14, 20230Comments

How to Create Sustainability Goals for Your Business

  Practicing sustainability in your business gives you a course that enables you to make more money, improve your reputation, and protect the environment all at the same time. But if
by Adam Lee
Branding
December 14, 20230Comments

Empowering Youth Through Tender’s Vibrant Rebrand

  Tender’s Refreshed Logo and Branding Design firm Osch recently unveiled an uplifting and heartwarming logo and branding refresh for Tender, a UK-based domestic abuse and sexual violence charity. Established in 2003,
by Adam Lee
Entrepreneurs
December 14, 20230Comments

5 Unconventional Ways to Find a Home for Your Business

  Several qualities prevent a commercial real estate transaction from being quite as straightforward as one involving a piece of residential property. When you’re trying to find a home for your
by Adam Lee
Management
December 14, 20230Comments

Boost Your Productivity with Coworking Spaces to Prevent Burnout

Protection against burnout is important and helps not to lose valuable employees, but at the same time increase their productivity. This story originally appeared on Under30CEO.com. People who work remotely often overwork. In just roughly
by Adam Lee
Bert Martinez
Leadership
December 8, 20230Comments

5 In-Demand Technical Skills Every Aspiring Leader Needs In 2024

If you're aspiring to a more senior role within leadership or management in the coming year, it's important to remember that you need a strong balance of hard, technical skills,
by Adam Lee
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