When you think of reaching prospects on social media, you usually assume it’s a marketing strategy — but did you know that salespeople can use those same channels to their advantage? Sales professionals can leverage social networking to connect and build rapport with potential leads through a strategy known as social selling.

sales team discussing social selling mistakes their team should avoid

However, this strategy isn’t easy to implement if you aren’t already familiar with the ins and outs of social media networking. In this post, we’ll discuss the biggest social selling mistakes your team should avoid so you can get more out of your profile.

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Social Selling Mistakes

 

Source: Hubspot.com