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Bert Martinez
Brands
October 30, 20230Comments

How to Boost Online Awareness of Your Brand

Brand awareness is a crucial element of long-term business success. For starters, companies that invest in brand awareness can see a boost in sales. In a study by OnBuy.com, 71% of
by Leona Zoey
Brands
October 24, 20230Comments

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve? Suppose you’re in the
by Janice Thompson
Bert Martinez
Brands
October 6, 20230Comments

Unconventional luxury brand collaborations are everywhere. What is the appeal?

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. This collaboration became a milestone in the luxury industry, showcasing the potential of
by Adam Lee
Brands
Business
September 13, 20230Comments

McDonald’s plans to eliminate self-service soda stations at all its restaurants

The Chicago-based fast food chain plans to eliminate the machines at its U.S. restaurants by 2032, it confirmed this week. Say goodbye to refilling that Coke. McDonald’s is getting rid of
by Adam Lee
Brands
Business
August 3, 20230Comments

Retailers already planning to reallocate Bud Light’s shelf space, rival drink executive says

The Wall Street Journal noted that the 'biggest beneficiary of Bud Light’s woes' is rival company Molson Coors Beverage The Wall Street Journal reported Thursday that "Bud Light sales might never
by Adam Lee
Brands
Business
August 1, 20230Comments

Bed, Bath & Beyond is back — online

  It’s official: Overstock is now Bed, Bath and Beyond. The former site for marked-down furniture has sublimated itself into the go-to destination for housewares, after buying the intellectual property of
by Adam Lee
Bert Martinez
Brands
Business
August 1, 20230Comments

Third of S&P to report earnings

Economists are keeping a close eye on corporate income statements for clues about consumer spending patterns. Just over a third of S&P 500 companies will report earnings this week, including
by Janice Thompson
Advertising
Brands
Business
June 25, 20230Comments

Store brand item sales are up

Many consumers ditched private label products at the grocery store in favor of name brands amid the pandemic and supply chain challenges, but with inflation keeping people cost-conscious, they’re now
by Adam Lee
Bert Martinez

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