Brand awareness is a crucial element of long-term business success. For starters, companies that invest in brand awareness can see a boost in sales. In a study by OnBuy.com, 71% of shoppers [...]
Consumers can’t pass up a product update—even if there’s no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are [...]
In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. This collaboration became a milestone in the luxury industry, showcasing [...]
The Chicago-based fast food chain plans to eliminate the machines at its U.S. restaurants by 2032, it confirmed this week. Say goodbye to refilling that Coke. McDonald’s is getting rid of [...]
The Wall Street Journal noted that the ‘biggest beneficiary of Bud Light’s woes’ is rival company Molson Coors Beverage The Wall Street Journal reported Thursday that “Bud Light [...]
It’s official: Overstock is now Bed, Bath and Beyond. The former site for marked-down furniture has sublimated itself into the go-to destination for housewares, after buying the [...]
Economists are keeping a close eye on corporate income statements for clues about consumer spending patterns. Just over a third of S&P 500 companies will report earnings this week, including [...]
Many consumers ditched private label products at the grocery store in favor of name brands amid the pandemic and supply chain challenges, but with inflation keeping people cost-conscious, they’re [...]