THE STORY A company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of [...]
The right kind of positivity can work wonders for your clients and your business. POSITIVITY IS A power. No, make that a “superhuman” power. While it may not grant us the ability to be [...]
A leader and a manager can be the same person, but switching mentalities when fulfilling a role is crucial. OFTENTIMES, THE WORDS “leader” and “manager” become synonymous with each other. [...]
By automating routine tasks, providing insightful data analysis, and enhancing precision in targeting, AI allows marketers to focus on crafting creative strategies and delivering compelling [...]
Have you ever wondered if you’re being micromanaged by your supervisor? You wouldn’t be alone: in 2021, a US survey by Trinity Solutions revealed 79% of employees have experienced [...]
Increasing demands from staff for flexibility in the post-COVID era have left small businesses in New Zealand scrambling. Our earlier research found two-thirds of workers were asking for more [...]
At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an [...]
Each day, you leave digital traces of what you did, where you went, who you communicated with, what you bought, what you’re thinking of buying, and much more. This mass of data serves as a [...]
Ever since the industrial revolution, people have feared that technology would take away their jobs. While some jobs and tasks have indeed been replaced by machines, others have emerged. [...]
All startups are businesses, but not every business is a startup. Nearly 100,000 new businesses were formed each week in the United States in 2022. But what sets a startup apart? As a professor [...]
