Getting Your Business Noticed – A Short Guide
It is vitally important to get your business noticed. If you want to stay within your local market, then look to show your business name within your area in a big way. However, if you are looking to grow your business and make a real success of it, you are probably going to have to go further afield and get your business noticed on the internet and social media to gain the extra customers you desire.
When you are thinking about getting your business noticed, the best place to start is probably with your search engine optimization or SEO. SEO defines how search engines, such as Google, rank websites. If you have effective SEO, you will find that your website is ranked closer to number one on page one, rather than if it has not, and we all know that there are not many people who bother looking at any other page than page one when they are searching for things on the internet. So it is very important to have a professional and qualified team working on your business’s ecommerce seo for you in order for you to get the best results and fast, this way you will not be missing out on those all important sales due to potential customers not being able to find your products.
Make the most of your social media platforms. Make videos or post articles about your products and your business in order to get your audience’s attention. Ensure to always include links back to your website in all literature or dialogue so that your potential customers can find your business easily. Remember that if they have to click away from your advert or article in order to search for your business, they probably won’t, or they will think that they will do it later, and this probably will not happen, thus losing your potential sale.
When using social media, do not just use your profile to post advertisements. Post factual or interesting information about your products or your business. This will make your posts interesting to read and engage your viewer’s interests, rather than having them passed over as just another sale ploy.
Vehicle transfers and Company Swag
Use additional advertising that is open to you, such as putting transfers on your business’s vehicles. You do not have to go the hog and have a full-body wrap on your car or van. Transfers on doors, rear windows, or tailgates can be just as eye-catching and get your business name known about too.
Give out company swag to your employees. Make sure that it is good quality and that it is items that will be used or worn, especially in public, so that your business name or logo will be seen while the wearer is out and about. If you do not have any employees, then you can still do this by giving your swag away to your valued customers as well as sporting it yourself too.