Marketing – Bert Martinez

Google AI update and end of &num=100 search results, SEO tracking blocked by brick wall.

September 30, 20250Comments

Google’s AI Push and Why SEO Just Got Harder

🔑 Highlights Google disables &num=100, breaking rank tracking and inflating SEO costs. Chrome omnibox AI delivers instant answers, increasing zero-click searches. 87.7% of sites saw impression drops in GSC after

by Bert Martinez

Marketing

Online Marketing

Selling

August 30, 20250Comments

The 10 Emotional Triggers That Sell: How to Influence Buying Decisions With Emotions

10 Emotional Triggers That Sell: How to Influence Buyers with Psychology People don’t buy products. They buy feelings. Whether it’s peace of mind, status, or belonging, every purchase decision is driven

December 11, 20240Comments

How To Give Your Customers A Better In-Store Experience

A successful business must rely on several key factors. However, satisfying customer expectations should be an ongoing priority. Without this, the success of other metrics will be futile. While getting them

by Bert Martinez

Marketing

December 21, 20230Comments

A Look at the Benefits of Money-Back Guarantees in Modern Marketing

Customers like the "pro" of risk reduction for trying your product; but, beware the "con": Some may try to manipulate you. In pursuit of gaining a competitive advantage in crowded industries,

by Janice Thompson

Marketing

December 20, 20230Comments

5 marketing lessons from the Taylor Swift and Travis Kelce romance

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and

by Adam Lee

Marketing

December 13, 20230Comments

Creative Insights On Entrepreneurial Marketing When You Have Little To No Budget

If you have started a company or currently work in one, you might think you need a big budget to do your marketing. Well, let’s assume you have very little

by Janice Thompson

Marketing

December 7, 20230Comments

7 Things Entrepreneurs Should Know About Sales and Marketing Today

1. Marketing and data go hand in hand. Today, marketers must be analytical, make data-driven decisions and provide measurable results. If your marketing team doesn’t have the insight to measure ROI for

by Madona Uy

Marketing

December 1, 20230Comments

Out with the old: Marketers are reinventing themselves for a more sustainable future

With an overwhelming 96 per cent of U.S. consumers actively seeking ways to protect the planet, marketers are no longer expected to simply sell products. They are now expected to influence consumer behaviour to advance sustainability

by Janice Thompson

Marketing

November 15, 20230Comments

How to Avoid Creating an Annoying Email Campaign

As a small business owner, you must constantly consider how customers perceive your brand. One way you might accidentally degrade their perception and harm your reputation is by foisting an

by Madona Uy

Marketing

October 30, 20230Comments

Text Message Marketing: The Ultimate Mobile Engagement Tool

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily engaged is something

by Janice Thompson

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