Customers like the “pro” of risk reduction for trying your product; but, beware the “con”: Some may try to manipulate you. In pursuit of gaining a competitive advantage in [...]
What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and Travis Kelce has shown. But amid [...]
If you have started a company or currently work in one, you might think you need a big budget to do your marketing. Well, let’s assume you have very little or no marketing budget. The [...]
1. Marketing and data go hand in hand. Today, marketers must be analytical, make data-driven decisions and provide measurable results. If your marketing team doesn’t have the insight to measure [...]
With an overwhelming 96 per cent of U.S. consumers actively seeking ways to protect the planet, marketers are no longer expected to simply sell products. They are now expected to influence [...]
As a small business owner, you must constantly consider how customers perceive your brand. One way you might accidentally degrade their perception and harm your reputation is by foisting an [...]
Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and [...]
Here are a few ways that you can best leverage your PR firm to help your company succeed in the modern age of social media. HUMAN BEINGS ARE inherently social, as evidenced by the [...]
The shift towards performance marketing has been driven by the digital revolution. AS THE CEO of Hawke Media, I’ve witnessed the digital revolution and now the shift to AI in marketing [...]
By automating routine tasks, providing insightful data analysis, and enhancing precision in targeting, AI allows marketers to focus on crafting creative strategies and delivering compelling [...]