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Bert Martinez
Marketing
December 21, 20230Comments

A Look at the Benefits of Money-Back Guarantees in Modern Marketing

Customers like the "pro" of risk reduction for trying your product; but, beware the "con": Some may try to manipulate you. In pursuit of gaining a competitive advantage in crowded industries,
by Janice Thompson
Bert Martinez
Marketing
December 20, 20230Comments

5 marketing lessons from the Taylor Swift and Travis Kelce romance

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and
by Adam Lee
Marketing
December 13, 20230Comments

Creative Insights On Entrepreneurial Marketing When You Have Little To No Budget

  If you have started a company or currently work in one, you might think you need a big budget to do your marketing. Well, let’s assume you have very little
by Janice Thompson
Bert Martinez
Marketing
December 7, 20230Comments

7 Things Entrepreneurs Should Know About Sales and Marketing Today

1. Marketing and data go hand in hand. Today, marketers must be analytical, make data-driven decisions and provide measurable results. If your marketing team doesn’t have the insight to measure ROI for
by Madona Uy
Marketing
December 1, 20230Comments

Out with the old: Marketers are reinventing themselves for a more sustainable future

With an overwhelming 96 per cent of U.S. consumers actively seeking ways to protect the planet, marketers are no longer expected to simply sell products. They are now expected to influence consumer behaviour to advance sustainability
by Janice Thompson
Marketing
November 15, 20230Comments

How to Avoid Creating an Annoying Email Campaign

As a small business owner, you must constantly consider how customers perceive your brand. One way you might accidentally degrade their perception and harm your reputation is by foisting an
by Madona Uy
Marketing
October 30, 20230Comments

Text Message Marketing: The Ultimate Mobile Engagement Tool

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily engaged is something
by Janice Thompson
Marketing
October 17, 20230Comments

Navigating the Digital Frontier: Public Relations Strategies for the Social Media Age

Here are a few ways that you can best leverage your PR firm to help your company succeed in the modern age of social media.   HUMAN BEINGS ARE inherently social, as evidenced
by Janice Thompson
Marketing
October 17, 20230Comments

Why Creative Agencies Can’t Keep Up in a Performance Marketing World

The shift towards performance marketing has been driven by the digital revolution.   AS THE CEO of Hawke Media, I’ve witnessed the digital revolution and now the shift to AI in marketing firsthand.
by Janice Thompson
Marketing
September 24, 20230Comments

The Job Market is Changing, but Marketing Jobs are Thriving

By automating routine tasks, providing insightful data analysis, and enhancing precision in targeting, AI allows marketers to focus on crafting creative strategies and delivering compelling narratives.   AS THE FOUNDER of a successful
by Janice Thompson
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