Apple expands 30% fee on Facebook and Instagram ads globally Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July [...]
As Christmas approaches, many children experience the “gimme-gimmes” and write a list of toys that they hope Santa will bring. This is to be expected. Toys give children a chance to learn and be [...]
The advertising landscape has rapidly shifted over time since the evolution of traditional streams, like print and television. The first television commercial aired in the U.S. in 1941; it was a [...]
Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. [...]
Deceptive online content is big business. The digital advertising market is now worth €625 billion, and their business model is simple: more clicks, views or engagement means more money from [...]
Online platforms are awash with ads for so-called “green” products. Power companies are “carbon neutral”. Electronics are “for the planet”. Clothing is “circular” and travel is “sustainable”. Or [...]
What Is Business-to-Business Advertising? Business-to-business advertising refers to any marketing efforts directed toward other businesses rather than to individual consumers. [...]
In journalism, bad news sells. “If it bleeds, it leads” is a famous industry catchphrase, which explains why violent crime, war and terrorism, and natural disasters are ubiquitous on TV news. The [...]
Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales of [...]
The intersection of sports and luxury has achieved significant attention over the years. GEARGODZ – STOCK.ADOBE.COM SPORTS AND EVENTS are two of my greatest passions. Throughout my career, [...]
