Advertising

In journalism, bad news sells. “If it bleeds, it leads” is a famous industry catchphrase, which explains why violent crime, war and terrorism, and natural disasters are ubiquitous on TV news. The [...]

Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales of [...]

The intersection of sports and luxury has achieved significant attention over the years. GEARGODZ – STOCK.ADOBE.COM  SPORTS AND EVENTS are two of my greatest passions. Throughout my career, [...]

The big idea Social media can be mentally draining. And when mentally drained, you are more likely to be influenced by a high number of likes on posts – even to the point of clicking on ads for [...]

Once upon a time, most advertisements were public. If we wanted to see what advertisers were doing, we could easily find it – on TV, in newspapers and magazines, and on billboards around the [...]

If you want to convince consumers to stay away from unhealthy diet choices, don’t be subtle about possible consequences, says Leslie John. These graphically graphic warning labels seem to [...]

  THE STORY A company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of [...]

At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an [...]

  Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter [...]

Nike’s advertisement featuring Colin Kaepernick sparked a social media firestorm in 2018. Kaepernick, a former San Francisco 49ers quarterback, first made headlines in 2016 when he protested [...]