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Advertising
June 28, 20240Comments

Apple expands 30% fee on all Meta platforms

Apple expands 30% fee on Facebook and Instagram ads globally Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July
by Leona Zoey
Bert Martinez
Advertising
December 20, 20230Comments

Advertising toys to children is an environmental nightmare – here’s how parents can deal with it

As Christmas approaches, many children experience the “gimme-gimmes” and write a list of toys that they hope Santa will bring. This is to be expected. Toys give children a chance
by Adam Lee
Bert Martinez
Advertising
December 8, 20230Comments

Advertising Has Changed And So Should You

The advertising landscape has rapidly shifted over time since the evolution of traditional streams, like print and television. The first television commercial aired in the U.S. in 1941; it was a shaky
by Adam Lee
Advertising
December 1, 20230Comments

Objectives and Importance of Advertising

Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising
by Adam Lee
Advertising
December 1, 20230Comments

Disinformation is part and parcel of social media’s business model, new research shows

Deceptive online content is big business. The digital advertising market is now worth €625 billion, and their business model is simple: more clicks, views or engagement means more money from advertisers.
by Janice Thompson
Advertising
December 1, 20230Comments

Social media ads are littered with ‘green’ claims. How are we supposed to know they’re true?

Online platforms are awash with ads for so-called “green” products. Power companies are “carbon neutral”. Electronics are “for the planet”. Clothing is “circular” and travel is “sustainable”. Or are they? Our
by Janice Thompson
Advertising
November 30, 20230Comments

Business-to-Business Advertising: What it is, How it Works

What Is Business-to-Business Advertising? Business-to-business advertising refers to any marketing efforts directed toward other businesses rather than to individual consumers. Business-to-business advertising, or B2B advertising, takes place between companies that are typically found in the
by Leona Zoey
Advertising
November 21, 20230Comments

Good profits from bad news: How the Kennedy assassination helped make network TV news wealthy

In journalism, bad news sells. “If it bleeds, it leads” is a famous industry catchphrase, which explains why violent crime, war and terrorism, and natural disasters are ubiquitous on TV news. The fact that journalists
by Janice Thompson
Advertising
November 13, 20230Comments

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales
by Leona Zoey
Advertising
October 22, 20230Comments

How Luxury Brands Are Targeting Sports Fans

The intersection of sports and luxury has achieved significant attention over the years. GEARGODZ - STOCK.ADOBE.COM  SPORTS AND EVENTS are two of my greatest passions. Throughout my career, the global sporting events that
by Adam Lee
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