Branding

Pexels – CC0 License In a post-pandemic world, competition is as fierce and markets are as watertight as ever. On top of that, consumer confidence is still at an all time low, thanks to [...]

Ecommerce is an exciting sector. It changes all the time and stores are continually innovating, looking for ways to improve their performance in global markets. But how, precisely, will things [...]

If you’re setting up a new office, relocating a current one, or buying a business, there’s a lot of decisions to be made. One of the biggest decisions is what the best location for the business [...]

It is important for every company to keep strong connections with existing customers, gather new clients, and establish a stronger brand so they can ensure their success. Among one of the most [...]

Business success is not only about the product that you offer. It is also about how you treat those that interact and buy from you, your customers, potential or otherwise. Indeed, things are most [...]

Deb Gabor is the author of Irrational Loyalty, every organization faces a serious branding disaster.  Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made [...]