Branding

  THE STORY A company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of [...]

Google is adding a number of new features to Bard, in what it’s calling the AI chatbot’s largest expansion yet, further heating up competition in the generative AI space. Users can [...]

By Theunis Bates, Editor at LinkedIn News The U.S. Department of Agriculture is planning to crack down on misleading claims on meat packaging, following criticism that the agency has been too [...]

Sometimes it’s important to give your business a rehaul. There may come a point when old business ideas no longer work. Bringing in new ideas could be essential for the future success of your [...]

Pexels – CC0 License In a post-pandemic world, competition is as fierce and markets are as watertight as ever. On top of that, consumer confidence is still at an all time low, thanks to [...]

Ecommerce is an exciting sector. It changes all the time and stores are continually innovating, looking for ways to improve their performance in global markets. But how, precisely, will things [...]

If you’re setting up a new office, relocating a current one, or buying a business, there’s a lot of decisions to be made. One of the biggest decisions is what the best location for the business [...]

It is important for every company to keep strong connections with existing customers, gather new clients, and establish a stronger brand so they can ensure their success. Among one of the most [...]

Business success is not only about the product that you offer. It is also about how you treat those that interact and buy from you, your customers, potential or otherwise. Indeed, things are most [...]

#BertMartinez Deb Gabor and her team at Sol Marketing have introduced her revolutionary brand strategy for branding your business from international household names like Allrecipes, The [...]