Branding – Bert Martinez

December 21, 20230Comments

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it.

by Madona Uy

Branding

December 14, 20230Comments

Empowering Youth Through Tender’s Vibrant Rebrand

Tender’s Refreshed Logo and Branding Design firm Osch recently unveiled an uplifting and heartwarming logo and branding refresh for Tender, a UK-based domestic abuse and sexual violence charity. Established in 2003,

by Adam Lee

Branding

December 1, 20230Comments

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having

by Janice Thompson

Branding

November 28, 20230Comments

Why You Need to Develop Your Own Unique Product

Why should entrepreneurs develop their own products? Product development is not a new concept. Many people have tried to develop their own products but ran into roadblocks and lacked the confidence

by Adam Lee

Branding

November 24, 20230Comments

How To Measure Brand Awareness in 11 Different Ways

Marketing professionals often prioritize brand awareness in their marketing efforts. Brand awareness can have several benefits, from making your brand more recognizable to expanding your target audience. Understanding the importance

by Madona Uy

Branding

November 13, 20230Comments

Why more food, toiletry and beauty companies are switching to minimalist package designs

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that with thousands of

by Leona Zoey

Branding

November 8, 20230Comments

The reaction to ‘X,’ Elon Musk’s rebrand of Twitter, reflects how we feel about brands

Twitter has long been known for its iconic Blue Bird. On July 23, Elon Musk announced that this famed logo was going to be replaced with an “X.” After a series of

by Janice Thompson

Branding

November 7, 20230Comments

How to Rebrand Your Business

“Rebranding (or at least one that is done right) will energize your company,” said Mike Jones, CEO of brand agency Resound. “Staff will be clearer on your purpose, vision and values. Potential

by Janice Thompson

Branding

November 3, 20230Comments

5 Strategies for Building Brand Trust Through Video

Building trust with customers makes them far more likely to buy your products and services and continue doing business with you over the long term. Established businesses succeed because they’ve

by Madona Uy

Branding

October 24, 20230Comments

The Importance Of Branding In Business

GETTY A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your

by Janice Thompson

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