In today’s competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here’s how. There’s [...]
Tender’s Refreshed Logo and Branding Design firm Osch recently unveiled an uplifting and heartwarming logo and branding refresh for Tender, a UK-based domestic abuse and sexual violence [...]
As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult [...]
Why should entrepreneurs develop their own products? Product development is not a new concept. Many people have tried to develop their own products but ran into roadblocks and lacked the [...]
Marketing professionals often prioritize brand awareness in their marketing efforts. Brand awareness can have several benefits, from making your brand more recognizable to expanding your [...]
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom [...]
Twitter has long been known for its iconic Blue Bird. On July 23, Elon Musk announced that this famed logo was going to be replaced with an “X.” After a series of Musk-driven blunders, the [...]
“Rebranding (or at least one that is done right) will energize your company,” said Mike Jones, CEO of brand agency Resound. “Staff will be clearer on your purpose, vision and values. Potential [...]
Building trust with customers makes them far more likely to buy your products and services and continue doing business with you over the long term. Established businesses succeed because they’ve [...]
GETTY A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the [...]