Branding

It is important for every company to keep strong connections with existing customers, gather new clients, and establish a stronger brand so they can ensure their success. Among one of the most [...]

Business success is not only about the product that you offer. It is also about how you treat those that interact and buy from you, your customers, potential or otherwise. Indeed, things are most [...]

Deb Gabor is the author of Irrational Loyalty, every organization faces a serious branding disaster.  Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made [...]