Hey guys, Bert Martinez here. Time management tools are really useful, right? Or are they? They show you how to organize your things. The problem is, that these systems are only as good as you FEEL. I’ve always said how you feel is more important than what you. How you feel determines your follow through or follow up – your success.

Consider this. Have you been using time management techniques but still, you feel overwhelmed, unfocused, like you’re not accomplishing some major things? If so, your lack of emotional management may be the reason why your time management approaches may not have worked so well for you.

Stephen Covey, he summed it up best when he said time management is a misnomer. The real challenge is to manage ourselves. So take a pause for a moment. How well do you manage your self?

Let me give you three examples. Let’s say you have an exciting message and you really want to get it out to the media. So you schedule a block of time from 3:00 to 4:00 this afternoon. This is a typical time management technique. But here’s what might take place. Three o’clock rolls around, you sit down at your desk and you start thinking to your self, “What if I send this out and nobody responds? I’m really going to feel dumb,” or, “Oh worst, what if they think this is a stupid idea?” or, “Who am I to write about this subject. I should do some research before I send the message.” Four o’clock rolls around. What do you think is going to determine whether you send that email or not? Was it whether you scheduled it in your calendar or how you feel about you?

Example #2. Let’s say that you decided to lose weight. So you schedule yourself in the gym 3 times a week at 6 am. But what if on the first day it’s really cold and raining. Okay. What’s your reaction? Do you go back to bed? Your level of commitment (feelings) will now take over and decide your actions.

Example #3. Here’s another example. Let’s say that you had an interaction one morning with your spouse and it ended on a pretty tense note. Okay. So as you’re going throughout your day, you’re kind of thinking about it. It’s nawing at you in the back of your mind. Later that day you scheduled planning meeting. Again that’s an excellent time management technique, right? Making time for the things that are most important to you, being proactive. But during that meeting, what do you do? You obsess and you replay what happened that morning. What is that interaction going to mean for my our future?

You’ve scheduled your time for meeting. But were you really present? And also, did you schedule in the time you probably lost thinking about it? Real “time management” is a two-part process. It’s how you schedule your time on the outside but it’s also about how you manage your emotions, the self on the inside. And one without the other is not going to get you the results that you need.

So consider this, instead of focusing on managing your time, start by managing how you feel, developing emotional skills like determination and confidence. Emotional skills will serve your time and your life better.

To summed it up “How You Feel is more Important that What You Know.”


Bert Martinez
Bert Martinez

Bert Martinez is a Direct Response Marketing and Sales Jedi. He's worked with companies like Google and Chase, as well as over 1000 small businesses to solve their marketing challenges. Bert helps businesses uncover lost and hidden opportunities that could be worth millions. He's known for creating growth strategies for businesses in a single session.

    3 replies to "Time Management real or a hoax? Why Time Management doesn't Work"

    • […] six; how you feel is more important than what you know – you heard it before “ attitude is everything” learn how YOU keep a positive attitude, what […]

    • Kicking Your Butt | Bert Martinez

      […] me, “Bert, how do I motivate myself?  How do I stay positive Bert?”  Here’s the secret.  How you feel is more important than what you know. Put it simply, your emotions lead to your belief system, your belief system lead to actions and […]

    • […] six; how you feel is more important than what you know – you heard it before “ attitude is everything” learn how YOU keep a positive attitude, what […]

Comments are closed.