Over recent years, analysts have also pointed to changes in consumer behavior since the covid pandemic — including an uptick in digital and online delivery sales among fast food restaurants. As a result, some chains have toyed with enhancing drive-thrus or strengthening connections with food delivery apps — from Chipotle growing its Carside pickup locations to Domino’s penning a new partnership with Uber Eats.
McDonald’s digital sales — made up of app, delivery and kiosk purchases — accounted for almost 40% of systemwide sales for the second quarter of 2023. Revenue rose 14% to $6.5 billion for the period, the chain reported in July, and net income nearly doubled to $2.3 billion for the quarter — exceeding analysts’ expectations.
Some of those gains may fade a bit in the second half of the year. The price increases that have helped fuel McDonald’s sales in recent quarters will moderate as inflation comes down, Chief Financial Officer Ian Borden said during July’s Q2 earnings call.