February 2011 – Bert Martinez

February 26, 20110Comments

Liar, liar: How to come clean with your spouse about money

Bert Martinez was hiding something from his wife, and it was eating him alive. He was tense, uptight, and withdrawing. His wife Joelle knew something was up, but couldn’t put her finger on it. In the meantime, communication between them was shutting down, and their marriage hung in the balance.

February 14, 20110Comments

Business Advice | 10 Reasons to Start a Business This Year

Here are 10 good reasons to take the plunge this January instead of procrastinating until 2012. By ROSALIND RESNICK 1. You'll never get fired again. That won't happen once you start

February 11, 20110Comments

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February 11, 20110Comments

Marketing | Smaller Focus Bigger Profits

What’s a Ford? I know what a Ford is: it’s a large or small, cheap or expensive, car or truck. If somebody says to you, “I bought a Ford,” not much was said. Did they buy a Shelby for $50,000 or a Focus for $13,000? There’s a big difference there. So to say, “I bought a "Ford” is saying nothing, because the brand doesn't stand for any one thing! Get it?

by Bert Martinez