Marketing | Smaller Focus Bigger Profits

February 11, 2011 5:02 pm0 comments

What’s a Ford? I know what a Ford is: it’s a large or small, cheap or expensive, car or truck. If somebody says to you, “I bought a Ford,” not much was said. Did they buy a Shelby for $50,000 or a Focus for $13,000? There’s a big difference there. So to say, “I bought a “Ford” is saying nothing, because the brand doesn’t stand for any one thing! Get it?

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Business Advice | Success In Tough Times

January 26, 2011 6:02 am0 comments

It seems like everywhere I go lately, I get asked the same questions. Business Owners and Entrepreneurs ask me: “How can I increase my sales?” or “How can I increase my business?” or “What’s the best strategy to survive our economy?” or something along these lines. Everyone’s looking for answers […]

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Sales Training | Call me after the holidays 10.5 Winning Tactics

December 21, 2010 5:30 am0 comments

What’s one of the the biggest objections during the holiday seasons? “Call me after the holiday is the second most-heard objection in sales during the holiday season (first and still champion, the “price objection.” Third being, the ” think about it objection.”). It comes up year after year and salespeople […]

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One Call Closing Method – Recommended Reading

December 7, 2010 7:08 am0 comments

Are You Ready To Get Serious About Closing More Sales? Have you learned to work smart instead of working hard? Do You Want To Master the “One Call Closing Method” used by the Greatest Salespeople in every industry, and easily make Sale after Sale? Are you willing to learn how […]

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Why Businesses Fail

November 30, 2010 6:00 am0 comments

According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. Our research shows that 95% of businesses struggle when it comes to attracting customers. So your company’s job is to create and keep a customer, and your job is […]

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Online Marketing- List Building Tips

November 29, 2010 5:12 am0 comments

Do you know the importance of using a call to action? It’s a critical online marketing strategy to drive traffic back to your site by inviting prospects to get your irresistible free offer (IFO) and join your list. But, do you know what type of call-to-action to use with all […]

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Sales Training Part 2 – Filling Your Prospecting Pipeline

November 22, 2010 5:18 am0 comments

The goal of every salesperson is to make sales. Unlike most other businesses, in sales the purchase represents merely the tip of the iceberg. What lies below the tip, or in this case, before it, is much research, preparation, and legwork. To conceptualize the need for preparation, imagine that you […]

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Sales Training – Skills that Every Successful Sales Person Should Have

November 20, 2010 1:27 pm0 comments

So what skills are needed to be a successful salesperson? In my experience, I am convinced that techniques and methods of sales are teachable to anyone who has the desire to learn. However, there are a few natural skills that are of great benefit if they already exist within those […]

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Getting First on Google – Keyword Density Explained

November 18, 2010 7:52 am0 comments

When you begin optimizing your website for the search engines, or become involved in traffic generation strategies, it’s likely that you will hear the term ‘keyword density’. Keyword density is simply the ratio of keywords in relation to the number of words on any given page.  For the most part, […]

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November 17, 2010 6:14 am0 comments

Why are so many new ideas a tough sell? Isn’t it true, as the old saying goes, that if you invent a better mousetrap, the world will beat a path to your door? No, that’s baloney! In fact, it’s never been less true. For a variety of reasons. For starters, […]

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Making Sales in Tough Times by Tom Hopkins

November 10, 2010 5:21 am0 comments

The best way to sum up a strategy for succeeding in uncertain economic times is a very old saying, “When the going gets tough, the tough get going.” When business as a whole slows down, it’s nothing more than a slump. Many businesspeople say there’s little they can do to […]

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Selling in a Recession

November 5, 2010 5:01 am0 comments

OK, so you’re NOT stupid, and maybe some of it IS the economy. But we all know other professionals, business owners or sales professionals who use “The Economy” as an excuse not to be as profitable as they could be. Who knows, maybe even you’ve used this excuse. So how […]

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