When you sell unlimited hope…

then all news is bad news. That’s because news is fact, what happened, not hope, and the truth can’t possibly be as good as the hope was.

The problem with marketing promises that spin out of control, that pile expectations on top of dreams, is that when reality appears, when the quarterly numbers or the new policies or the final product arrives, it will inevitably disappoint.

This is the challenge of the Kickstarter artist, the growth stock CEO and the well-published author. Dreams are irresistible, but they will never match reality when it finally appears.

Bert Martinez

Bert Martinez is a Direct Response Marketing and Sales Jedi. He's worked with companies like Google and Chase, as well as over 1000 small businesses to solve their marketing challenges. Bert helps businesses uncover lost and hidden opportunities that could be worth millions. He's known for creating growth strategies for businesses in a single session.