Videos should be a crucial part of your brand’s strategy. YouTube is the world’s #2 search engine, and it’s own by Google,
videos offers a powerful way to tell your story, drive engagement, and generate sales.

 

To guarantee your video message sticks in your prospects’ minds and drives action, follow these four key strategies.
1 Engage With EmotionalVideo stories that engage the most are emotionally charged. For instance, Dove has as over 54 million views on YouTube with its smart “Real Beauty Sketches” – a wonderful example of a brand story with a valid emotional strategy.Need to showcase a feature-heavy product? You can still create a video that delights.
2 Child-Proof Your MessageYour message should be simple and clear enough for a six-year-old to understand. Play to video’s strength and rely on visuals – not fancy words – to get your point across. For product videos especially, use simple, short voice-over whenever possible.
3 CTA – Call To ActionSmart effective videos invite the viewer to take action. Your video should include a single, clear call to action. Invite viewers to do one thing – it could be doing an assignment ,  sharing via social media or visiting your website or opting into a list. An Action should be the main goal of your videos
4 Pick Something and Stick With It Pick a core message and stick with it. Multiple messages in your video can confuse your viewer. It’s a real conversion killer!
Telling great stories over video really boils down to simplicity and authenticity. Maintain a clear goal of delivering content that entertains and helps, and keep your message and calls to action straightforward and easy to understand
Bert Martinez
Bert Martinez

Bert Martinez is a Direct Response Marketing and Sales Jedi. He's worked with companies like Google and Chase, as well as over 1000 small businesses to solve their marketing challenges. Bert helps businesses uncover lost and hidden opportunities that could be worth millions. He's known for creating growth strategies for businesses in a single session.