Five Easy Tips for Search Engine Visibility

 In Email Marketing, Online Marketing, Publicity

Simply adding a couple of  keywords to your site doesn’t make it optimized.

Real search visibility requires consistent effort. Your search rankings reflect your online presence, including your blog, social networks and even what people write about you on review sites.

Here are Five ways to get your ranking to Thrive and get seen by search engines:

1. Publish, Produce, Create

Now a day everyone and every company should be doubling as a publisher. Produce a blog or articles that gives readers a emotional experience, either through helpful information or entertaining content. Don’t worry about daily bloging or articles: begin slowly and build up to it. You can get additional visibility with online news releases. The great thing about producing content is that it stays there, meaning that you’ll bring in the search results now and beyond.

Also, allow guest writers and bloggers to post their articles on your site, it’s a great way to get free traffic and content, be seen as an authority site, and increase your visibility.

2. Publicize Your Posts…again

Every time you post a new article or blog, share it with your contacts as well as you’re your social networks. Send out media alerts two or three times over the following week. By sharing your post multiple times on Linkedin, Twitter, or Facebook, you can capture new readers loging-in at different times throughout the week.

3. Caption Obvious

Make your articles easily accessible on your site’s homepage and offer links in emails and all marketing messages. These strategies facilitate you reaching new customers who haven’t connected with you or your brand on the internet. For search engines rankings, be sure to optimize your postings with the keywords and search terms that your target customers are searching for. The WordPress platform provides various free SEO tools that can help you with this.

4. Link Juice

Inbound links, aka Link Juice, are seen as “votes of confidence” by search engines. The best way to earn new links is to publish unique content that resonates with your target audience on directory sites. You can also make your content work even harder by including social sharing buttons in your posts and pages, which encourage readers to share with their networks and link directly to your content. Press Release are a great way to create back links and promote your articles while promoting your site.

5. Ask For Comments

In addition to monitoring social networks and review aggregator sites, provide a feedback forum on your website or Facebook page. Make it clear that you’d like to receive both positive and negative feedback. Customers will appreciate the fact that you’re open to hearing what they have to say and make changes based on their suggestions.

Though experts disagree on the exact percentage of clicks that each organic search result receives, bottom line, optimized search results increase organic clicks. This article by State of Search from October 2012 illustrate that 87 percent of organic clicks go to the top five search results. Don’t obsess about your search rankings, just consistently do these activities to rank higher in the search results, it can be a game-changer for your website’s traffic.

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