When you run a business, one of the most important things you need to do is always bring in new clients. While your current clients might be great, you never know how long they will last and you don’t want to just have one or two main income sources.
To stop this being an issue, you want to continuously pitch to new companies so you can always keep new business coming in and ensure you’re making a good, profitable income. In this article, we take a look at some top tips for pitching to new clients that will help you with this. Keep reading to get inspired.
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Showcase your ability to solve a problem
When pitching to the client, make sure your pitch includes real-life examples of how you are going to solve problems that you think they may have.
For example, if you are pitching to a new cleaning company that struggles with estimates, you could suggest a cleaning estimate software available here that they could use to fix their issue.
This shows you have done your research and are willing to use your initiative, which is very important and clients will be looking for this.
Practise your pitch
Go over your pitch as many times as you can until you remember it like it’s the back of your hand. The more you practise your pitch, the more you will remember it, which will help it flow when presenting to new clients.
When practising, try pitching in front of a mirror so that you can see your body language and how you look during a pitch. It’s also useful to go through the pitch to your friends, employees and family members so that they can give you some constructive criticism.
Follow up
The follow-up after the pitch is just as important as the pitch itself. Never go to a pitch and not follow up after, otherwise you are risking losing the client straight away. By following up, you show you are keen to work with the client, it shows you are tentative and it puts you to the top of their thoughts when trying to narrow down the people they would like to work with.
Plus, it gives them an opportunity to ask you some more questions in the follow-up, which may be the difference between a sale or no sale. Following-up should be done after interviews as well.
These are just a few top tips that should help you when it comes to pitching to new clients. While pitching for business can be nerve-wracking, once you have done it a few times, it will feel easier and a lot more natural.
You will soon be on track to get a lot more business through your doors, which will improve your confidence and help your company to grow. If you need any additional help, look into podcasts as these can be very useful. What are some top tips you have for pitching to new clients? Let us know in the comments below, we’d love to hear from you.
