Top Website and Marketing Trends for 2017
All businesses should stay on top of website trends. If you don’t, you lose out on your chance to take advantage of new and innovative technologies that can bring in a large and loyal customer base. Similarly, if you don’t update and improve your website at all, then your company looks like they don’t care, can’t innovate, and won’t last. Not every trend will work for your company, however, which is why it’s important to know all your options:
The New
These trends are ones that offer new tools and experiences for users. They are the processes that were not available before but are likely to become more prominent as technologies such as VR mature. You should also keep tabs on these trends when entering 2018.
- Virtual Reality
Virtual reality was a daydream in the minds of science fiction enthusiasts until very recently – so recently, in fact, that many industries have yet to adopt it into their business model. In the last few years, however, that dream has become a reality. Gaming and entertainment companies have been the first to jump on the bandwagon, putting out VR games and headsets and expanding the market. VR isn’t only available to those who have the headsets, either. Mobile phone users can experience VR marketing through their phones and in 360º video. Implementing this technology into your website is a flashy, daring marketing technique that will get you noticed immediately.
- AI Technology
AI bots are coming onto the scene and will be there to help communications. AI will be there to increase conversational interfaces, making websites more human and approachable.
Rethink
These trends that move away from an old “innovative” method:
- Real Photography
Stock photography is easy; however, it doesn’t provide the most engagement. A study has shown that using stock photography makes your website appear less trustworthy. Instead of relying on stock photography, use real images instead. This means using images of your employees, of your products, and of your office space.
- Bespoke Illustrations
Another area where you can benefit from engagement is to use unique illustrations of clipart that have been designed for your website. This ensures that the illustrations are relevant, stick to a theme, and match your online persona.
The Obvious
Some trends have been around for years now, and should be done by everyone who has an online presence:
- Modern Website Design
Gone are the days of simple HTML websites. There is no place for them online. These simple websites say a lot about your company, and unfortunately, they don’t say good things. These old website designs say that you do not care about your online presence, that you aren’t tech savvy, and that you don’t keep up with the times. When you have an old website design (or worse, don’t have a website at all), you need to use the services from eventige.com.
Not all trends will work for your company, which is why it’s your responsibility to be realistic as to what will add value to your customers, and what will only serve as an annoying gimmick.
