The Only Content Marketing Guide You’ll Ever Need
Starting a business can be really exhilarating. Unfortunately, a lot of people believe that if they build a good marketing plan, the rest will fall into place and this just isn’t the case. Startup marketing usually presents a huge challenge and this is often the case if you have limited resources or even limited talent. You have to make every effort to ensure that your marketing strategy is well-planned and even flawlessly executed as well. Of course, to make it all difficult, traditional marketing techniques don’t always work, but this largely depends on the type of business you own.
Choosing the Right Market
It is very easy for you to believe that the whole world is going to love your products. If you are the founder of the product then there is a high chance that you are going to be thinking about your product all of the time, but the reality is that there is only a small percent of the world who is actually interested. If you try to market your startup to absolutely everyone then you will be wasting both your time and your money. The trick here is to identify a niche market and then go after it aggressively. That brings around the question, how do you target the right market?
The first thing that you need to do is identify the size of the market and the regional demographic. Are you targeting men? Women? Children? You also need to identify the market wealth, does the market that you are targeting have a lot of money to spend?
When you have your market, you then need to start building up a list of keywords. This can be difficult but if you are trying to use social media and blogs then you will want to base them around these. You will also want to choose words that are relevant to your brand. It is your core keyword list that is essential here, and this will be four or five keywords that relate to your business. Think about it, what are you trying to offer your customers?
Create Excellent Blogs
Now you have your keywords, it’s time to start blogging. You will want to expand your keywords into secondary keywords. These will be much more specific when compared to your original keywords and there are plenty of free tools available for you to get ideas from. A lot of people struggle to find the time to post, so it is a good idea for you to create a work schedule that includes blogging. You could slot a blog post in-between your meetings or even on your work break. The best app for work schedule organisation will let you do this and it will also let you set the times and dates regarding your own arrangement as well. Some apps even let you colour-code your meetings and content marketing efforts and this is a great way for you to make sure that you really keep on track with everything you have planned.
What Is Success?
Success is different for every single business. Success could be you having over 500 signups per month or it could be a financial goal. Either way, it doesn’t matter what your idea of success is because it is important that you define it early and that you
do everything you can to write it down for the whole team. You also need to make sure that everyone else understands your definition of success and that they are prepared to work with you to help you achieve that goal as well.
The next step is for you to assign a conversion rate and a value. Take a look at newsletters for example. If you have 100 per month then this could be perceived as being a considerable growth, but if you are only getting 1% of your total customers signing up with you then this might not be as good as it looks. For this reason, you need to make sure that you are monitoring the conversion percentage of everything that you do so you can really get the best result out of your business. When it comes to your lead conversion rate, you need to do the same.
Everything comes down to money. How much can you afford to spend on your marketing? Remember that it all comes down to the efficiency of your campaign. You need to set your budget quite early on so you can avoid any limitations and this is the best way for you to keep everything efficient.
Social media is one of the best ways for you to promote your content. It is also the best way for you to reach any of your influencers as well. A great content promotion plan can really help you to bring new and potential customers to your site while also helping you to generate new leads. Of course, social media is invaluable if you are a start-up and there are a couple of tricks that you can use to make the most out of it. One of them is to make sure that you plan out your strategy before you build your page. You shouldn’t try and master every single social media network out there just because your competition is doing it. Instead, focus on a few of them and dominate. If you don’t feel entirely comfortable with a platform or if you don’t feel as though it is right for your business then don’t sign up. The main reason for this is because it will only give off a bad impression to your customers and it can even lead to you having a poor image.
So, there are a couple of things that you can do to really make the most out of your business and you would be surprised at how much of a difference these marketing tips could make to your campaign. You are in charge of the business that you run, and sometimes you just need to make sure that you take the reigns and master what you have created.