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Pexels – CC0 License In a post-pandemic world, competition is as fierce and markets are as watertight as ever. On top of that, consumer confidence is still at an all time low, thanks to [...]

Ecommerce is an exciting sector. It changes all the time and stores are continually innovating, looking for ways to improve their performance in global markets. But how, precisely, will things [...]

Business success is not only about the product that you offer. It is also about how you treat those that interact and buy from you, your customers, potential or otherwise. Indeed, things are most [...]

How many times have you said, “today is the day I’ll shoot that video” … And how many times have you decided, “Hmm… maybe I’ll do it tomorrow.” 🙋‍♀️*Raises their own hand*🙋‍ Shooting [...]

Deb Gabor is the author of Irrational Loyalty, every organization faces a serious branding disaster.  Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made [...]

Making a good first impression as a business and as an individual is something which is incredibly important for you to do if you want to be successful in your endeavours. As a business owner it [...]

What’s a Ford? I know what a Ford is: it’s a large or small, cheap or expensive, car or truck. If somebody says to you, “I bought a Ford,” not much was said. Did they buy a Shelby for $50,000 [...]