advertising – Bert Martinez

September 20, 20230Comments

Online outrage can benefit brands that take stances on social issues

Nike’s advertisement featuring Colin Kaepernick sparked a social media firestorm in 2018. Kaepernick, a former San Francisco 49ers quarterback, first made headlines in 2016 when he protested against police brutality by

by Janice Thompson

Advertising

Business Advice

April 5, 20210Comments

How to Expand Your Business’s Reach

Every entrepreneur has aspirations for their business to build its success and expand into new markets. Transforming their initial business venture into a global corporation is a vision many new

by Adam Lee

Advertising

Business Advice

Marketing

June 27, 20180Comments

4 Google Adwords Tasks you can Outsource

Google focused on doing one thing really well, bringing relevant search to the consumer better than anybody else. That's the reason Google is the world’s most popular search engine. And

June 8, 20180Comments

Tyler Watson – 6 Figures with NO Advertising

Tyler J. Watson helps cause-driven entrepreneurs gain skills and master emotions so they can become unstoppable in living and monetizing on their God-given mission. He is a sought-after international speaker and

by Yus Rivero

Advertising

Business

March 10, 20130Comments

Boost Your Advertising Results With Facebook Custom Audiences

Facebook released a new feature for their advertising program called “Custom Audiences.” With custom audiences, you have the capacity to use Facebook ads in a new and more targeted way.

November 17, 20110Comments

Book Review of “Guerrilla Marketing” by Jay Conrad Levinson

Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it.

February 11, 20110Comments

Marketing | Smaller Focus Bigger Profits

What’s a Ford? I know what a Ford is: it’s a large or small, cheap or expensive, car or truck. If somebody says to you, “I bought a Ford,” not much was said. Did they buy a Shelby for $50,000 or a Focus for $13,000? There’s a big difference there. So to say, “I bought a "Ford” is saying nothing, because the brand doesn't stand for any one thing! Get it?

by Bert Martinez