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  Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter [...]

Facebook released a new feature for their advertising program called “Custom Audiences.” With custom audiences, you have the capacity to use Facebook ads in a new and more targeted way.

For the most part social media is pretty hyped up, and the hype is confusing a lot pf people - it's like chewing gum for a business, a lot of activity with no productivity.

Increasing Sales with Social Media – Facebook, Myspace & Twitter. There’s no doubt about it – small businesses are beginning to utilize social media tools and tactics with [...]

Becoming a Trusted Advisor - is the holy grail of selling and the ultimate relationship with your customer – to become a trusted advisor to your clients. To be viewed – and sought out – as a [...]

Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’ By SARAH E. NEEDLEMAN Last year, Jackie Siddall [...]

Social media are media for social interaction, using highly accessible and scalable publishing techniques.