Branding - Bert Martinez

October 21, 20230Comments

Why do some brands change racist names and logos, but others don’t? Here’s what the research says

In 2020, against the backdrop of global demonstrations against police brutality and systemic racism, several famous food brands around the world, including Aunt Jemima, Uncle Ben’s, Eskimo Pie, Red Skins, Chicos, Beso de Negra and Gypsy Sauce, publicly

by Janice Thompson

Branding

Business

Leadership

October 18, 20230Comments

Elon Musk is an ‘engineer’ but Bill Gates is a ‘leader’ – new research shows founder personality can dictate startup success

From Elon Musk’s supreme confidence to Jeff Bezos’ ability to make smart decisions under pressure, some of the most successful entrepreneurs are known for their distinctive personalities. But these traits aren’t

by Janice Thompson

Advertising

Branding

September 24, 20230Comments

Eight Ways to Improve Your Brand’s Storytelling

THE STORY A company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a

by Janice Thompson

Branding

Google

July 13, 20230Comments

Google’s chatbot now multilingual

Google is adding a number of new features to Bard, in what it's calling the AI chatbot's largest expansion yet, further heating up competition in the generative AI space. Users

June 15, 20230Comments

USDA to toughen meat labeling rules

By Theunis Bates, Editor at LinkedIn News The U.S. Department of Agriculture is planning to crack down on misleading claims on meat packaging, following criticism that the agency has been too

October 6, 20220Comments

When To Rebrand, Refurbish and Re-equip Your Business

Sometimes it’s important to give your business a rehaul. There may come a point when old business ideas no longer work. Bringing in new ideas could be essential for the

October 27, 20210Comments

3 Efforts That Keep Your Business Ahead Of The Pack

Pexels - CC0 License In a post-pandemic world, competition is as fierce and markets are as watertight as ever. On top of that, consumer confidence is still at an all time

October 6, 20210Comments

Ecommerce Trends That Will Change the Face of the Industry

Ecommerce is an exciting sector. It changes all the time and stores are continually innovating, looking for ways to improve their performance in global markets. But how, precisely, will things evolve

September 10, 20210Comments

How To Choose A Business Location

If you’re setting up a new office, relocating a current one, or buying a business, there’s a lot of decisions to be made. One of the biggest decisions is what

December 8, 20200Comments

Asking The Right Questions When Working With A Marketing Firm

It is important for every company to keep strong connections with existing customers, gather new clients, and establish a stronger brand so they can ensure their success. Among one of

by Leona Zoey

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