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Marketing
October 17, 20230Comments

Navigating the Digital Frontier: Public Relations Strategies for the Social Media Age

Here are a few ways that you can best leverage your PR firm to help your company succeed in the modern age of social media.   HUMAN BEINGS ARE inherently social, as evidenced
by Janice Thompson
Marketing
October 17, 20230Comments

Why Creative Agencies Can’t Keep Up in a Performance Marketing World

The shift towards performance marketing has been driven by the digital revolution.   AS THE CEO of Hawke Media, I’ve witnessed the digital revolution and now the shift to AI in marketing firsthand.
by Janice Thompson
Marketing
September 24, 20230Comments

The Job Market is Changing, but Marketing Jobs are Thriving

By automating routine tasks, providing insightful data analysis, and enhancing precision in targeting, AI allows marketers to focus on crafting creative strategies and delivering compelling narratives.   AS THE FOUNDER of a successful
by Janice Thompson
Advertising
Marketing
July 12, 20230Comments

Prime Day faces new rivals

While shoppers are scouring for deals, analysts are watching whether Amazon's annual Prime Day sale on Tuesday and Wednesday can bring “momentum” to its slowing e-commerce business. As Prime Day
by Janice Thompson
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Online Marketing
May 26, 20230Comments

Top 5 Content Marketing Tools

Top 5 Content Marketing Tools Does your company have a content marketing strategy? If the answer is no, that should change. A content marketing strategy is when a company creates and
by Janice Thompson
Advertsing
Business Advice
Marketing
January 24, 20230Comments

How to Effectively Promote Your Small Business on Instagram

Are you using Instagram to promote your small business? If not, you should be! Instagram is a powerful social media platform with over 1 billion monthly active users, from regular individuals
by Leona Zoey
Marketing
January 24, 20230Comments

4 Collaboration Ideas To Grow Your Small Business

Collaborating with other companies can provide several benefits for your small business. It can increase your business's visibility and generate more leads. Collaborating with other businesses can help build long-lasting
by Leona Zoey
Business Advice
Lead Generation
Marketing
June 20, 20220Comments

Your Book

A book can be an amazing platform for your business if you do it right! – It’s got credibility, it’s got impact and, most importantly, you can market yourself and
by Bert Martinez
Marketing Must-Haves for Every Real Estate Investor
Business
Marketing
March 10, 20220Comments

Marketing Must-Haves for Every Real Estate Investor

You could be the most skilled, experienced and business-minded entrepreneur in your industry, but if you don’t know how to market effectively, you will never achieve peak performance with your
by Leona Zoey
how-to-calculate-roas
Advertising
Marketing
February 4, 20220Comments

How To Calculate ROAS

Return on advertising spending = revenue / advertising costs Businesses use a range of metrics to evaluate their advertising strategies, including ROAS calculations. This figure helps marketing professionals determine if they
by Duaily Tami
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