Benefits – Bert Martinez

November 6, 20180Comments

Profiles of Success Interview with Allison De Paoli

Tell us your name and a little about yourself. Allison De Paoli - Yankee transplanted to Texas, Urbanite, Insurance Whisperer. All around girly girl. Why did you become an entrepreneur in the

by Leona Zoey

Business

November 6, 20170Comments

Profiles of Success Interview with Allison De Paoli

Who are your biggest influences and people you admire and why? I think you can learn something - even if it is what not to do - from almost anyone and

by Leona Zoey

Advertising

Business

Marketing

Publicity

Selling

February 13, 20120Comments

Why Cupcakes for Dogs Are A Good Thing

That's what I love about marketing and entrepreneurship, I just couldn’t imagine a cupcake worth 2-3 dollars especially for my dog.

March 1, 20110Comments

Selling Strategies | Feature Advantages Benefits

Nevertheless, it's good to have a clear understanding the differences between features, advantages and benefits. Features are the set, objective facts or characteristics of your product or service that remain the

by Bert Martinez