LinkedIn’s Social Selling Index — Everything You Need to Know

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In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. As of early 2023, it boasts over 900 million users, with approximately half visiting the platform monthly.

woman looks up her linkedin social selling index score

In short, if you’re not active on LinkedIn, you’re missing a huge opportunity to grow your business. The question is — how do you know if your posts are resonating with your target audience? Or, how do you perform against others in your industry and network?

That’s what you can learn from LinkedIn’s Social Selling Index (SSI) — a score that anyone can now check on the platform.

Table of Contents

  • What is LinkedIn’s Social Selling Index?
  • The Benefits of Using LinkedIn’s Social Selling Index
  • How LinkedIn’s Social Selling Index Works
  • How to Find Your LinkedIn Social Selling Index Score

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