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Advertising
October 21, 20230Comments

Social media scatters your brain, and then you buy stuff you don’t need

The big idea Social media can be mentally draining. And when mentally drained, you are more likely to be influenced by a high number of likes on posts – even to
by Janice Thompson
Bert Martinez
Advertising
October 12, 20230Comments

How dark is ‘dark advertising’? We audited Facebook, Google and other platforms to find out

Once upon a time, most advertisements were public. If we wanted to see what advertisers were doing, we could easily find it – on TV, in newspapers and magazines, and
by Adam Lee
Advertising
October 3, 20230Comments

Warning: Scary Warning Labels Work!

If you want to convince consumers to stay away from unhealthy diet choices, don't be subtle about possible consequences, says Leslie John. These graphically graphic warning labels seem to do the
by Adam Lee
Advertising
Branding
September 24, 20230Comments

Eight Ways to Improve Your Brand’s Storytelling

  THE STORY A company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a
by Janice Thompson
Advertising
September 22, 20230Comments

The soundtrack to selling: why advertising with popular music needs to be pitch perfect

At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to
by Janice Thompson
Advertising
September 21, 20230Comments

Why Dunkin’ and Lego rebrands succeeded – but X missed the mark

  Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated
by Adam Lee
Bert Martinez
Advertising
September 20, 20230Comments

Online outrage can benefit brands that take stances on social issues

Nike’s advertisement featuring Colin Kaepernick sparked a social media firestorm in 2018. Kaepernick, a former San Francisco 49ers quarterback, first made headlines in 2016 when he protested against police brutality by
by Janice Thompson
Advertising
Artificial intelligence
August 30, 20230Comments

Google launches watermarks for AI-generated images

In an effort to help prevent the spread of misinformation, Google on Tuesday unveiled an invisible, permanent watermark on images that will identify them as computer-generated. The technology, called SynthID, embeds
by Adam Lee
Advertising
Social Media
August 30, 20230Comments

X will allow political ads again and hire for safety and election teams ahead of 2024 elections

  X, the platform formerly known as Twitter, is hiring for its safety and elections teams ahead of the 2024 US presidential election and will again allow political ads for the
by Janice Thompson
Advertising
Business
August 29, 20230Comments

Elon Musk’s Tesla Cybertruck: 5 fast facts

EV maker boasts electric truck is ‘rugged and refined’ The Tesla Cybertruck production candidate made its debut in Texas this week when CEO Elon Musk took the electric truck for a spin sharing
by Janice Thompson
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