How To Market Your Business In An Eco-Friendly Way
If you aim to run an eco-friendly business, then you’ll want your marketing to be eco-friendly as well. Not only will this tie in with the ethos behind your company and match your own personal ideals and ideas, but it will also help potential customers see that you are doing your best to help the environment in whatever way you can. This will certainly encourage some people to choose your business over and above any of your less green competitors.
With that in mind, it’s clear to see that there are numerous reasons why marketing in an eco-friendly way is a good idea. Read on for some ideas on how to do it, and do it well.
Brand With Green Logos
Your branding is always going to be the most critical element of your marketing; if you get it right, people will remember it, recognize it, and they will know exactly what your business does and who you are just by seeing your logo or a font that looks the same as yours. Think of the big brands in the world such as Coca-Cola, McDonald’s, and Amazon – they all have instantly recognizable brands and logos.
Therefore, when you are designing your logo, make sure to include some green elements within it. There are a variety of different insignias and symbols that can show you are doing things in an environmentally friendly way, so look into these and ensure they show up on your website, your paperwork, and your marketing. People will instantly know that you are helping the planet.
Bombarding people with leaflets and direct mail isn’t a very eco-friendly thing to do. It’s even worse if your business is talking about how green it is, and you’ve mailed out a ton of postcards to let people know about it. That’s wasteful of paper, and it’s cost the environment due to the delivery vehicle used to get that information to the people you want to send it to.
A better idea is to go paperless when it comes to advertising. Use email instead of direct mail, and use social media instead of handing out leaflets. You can even go to virtual networking events and ‘hand out’ digital business cards, enabling you to grow your business without causing any damage to the environment at all. In fact, once you know how to make a digital business card, you’ll never go back to paper ones again; it’s certainly the future of marketing.
Some businesses have to have vehicles – it depends on what you do, but it may well be that you need at least a car and potentially a fleet of trucks or other vehicles to do the work you need to do. Although you can’t do away with your vehicles altogether, which would be the ultimate environmentally friendly thing to do, you can switch them for greener models.
Changing your vehicles for electric ones when you need to replace them is something that will immediately show your customers how eco-friendly you are. If this is out of your budget, then a vehicle with better fuel consumption is a viable alternative; the less fuel you use, the better it is for the planet.