Tom Hopkins – Words To Avoid When Selling

 In Business, Marketing

Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship. Over 5 million people on five continents have attended Tom’s high-energy live seminars. Tom personally conducts 30+ seminars each year traveling throughout the world. He is the author of 18 books, including “How to Master the Art of Selling™,” which has sold over 1.6 million copies worldwide. His latest book is titled, “When Buyers Say No” and is receiving phenomenal reviews from sales professionals.

What you say and How you say it 

Question: We’ve all hear the old adage, “It’s not what you say, it’s how you say it.” You teach that in sales, that’s not the case. Instead “it’s what you say AND how you say it” that makes the difference between the average and greats in sales. Help our listeners understand what you mean by this.

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