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Leona Zoey

Leona Zoey

Leona Zoey is a freelance writer, she focuses on tech, business and marketing.

Uncategorized
November 13, 20230Comments

Tipping etiquette and norms are in flux − here’s how you can avoid feeling flustered or ripped off

Tipping has gotten more complicated – and awkward – in North America. The ever-growing list of situations in which you might be invited to tip includes buying a smoothie, paying an electrician, getting a
by Leona Zoey
Advertising
November 13, 20230Comments

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales
by Leona Zoey
Branding
November 13, 20230Comments

Why more food, toiletry and beauty companies are switching to minimalist package designs

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that with thousands of
by Leona Zoey
Business
November 13, 20230Comments

Climate change hits indebted businesses hardest, new research suggests

  Climate change poses the biggest risks to the most vulnerable people, and the same is true for businesses: Highly leveraged companies – those that have accumulated too much debt – are
by Leona Zoey
Employees
November 5, 20230Comments

Are You Paying a Living Wage?

Paying a “living wage” requires more than just meeting state and federal minimum wage requirements. Living in certain communities is more expensive and requires people to earn more to sustain
by Leona Zoey
Employees
November 5, 20230Comments

The Benefits of Employee Job Rotations

The practice of job rotations in the workplace is a popular way to allocate staffing where it is needed most. It also cycles employees through different roles throughout a team,
by Leona Zoey
Business
November 5, 20230Comments

12 Business Skills You Need to Master

The business skills you need to master To succeed as an entrepreneur and leader, you need a variety of skills. You must delegate effectively, communicate well, negotiate and plan strategically, lead
by Leona Zoey
Business
November 5, 20230Comments

Building Critical Thinking Skills to Solve Problems at Work

Critical thinking is a vital soft skill that uses one’s experiences and analytical skills to deduce information and make educated decisions. It’s an essential skill to have in the workplace, as the
by Leona Zoey
Business
Customers
November 1, 20230Comments

7 Essential Components of Excellent Customer Service

Customer service is crucial for business success, strengthening your company’s reputation and ensuring customer retention to earn repeat business and generous referrals. Businesses today can’t afford poor or even mediocre customer service. According
by Leona Zoey
Communication
November 1, 20230Comments

6 Effective Strategies for Communication in a Crisis

In today’s ever-changing, fast-paced, social media-hungry world, a crisis is inevitable. During one, it’s vital that you provide your stakeholders, employees and customers with a clear, heartfelt message. The speed
by Leona Zoey
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