When you think of disaster recovery from a business standpoint, the first thing that comes to mind might be some kind of natural occurrence that was out of your control. Maybe a fire destroyed your building, or a hurricane caused you to lose power.

But, it’s just as important to think about the tech side of recovery from a disaster.

From data breaches to outages, your business could lose all of your information in a split second if you aren’t properly backing things up.

Join YouTube banner

If you haven’t taken the time to research how to backup your data and important information, it should become your top priority. You know protecting your business from top to bottom is essential, but that includes keeping the data you have stored away safe. If you don’t, you could end up losing everything in the blink of an eye.

So, why does your business need to consistently backup your data?

1. Technology Doesn’t Always Work

While technology is designed to make our lives easier, it doesn’t always work the way it should. Unfortunately, everything from software upgrades to ransomware infections can cause equipment to suddenly fail. If it does, you’re immediately at risk for losing any and all information you had saved on that specific device.

By backing up your data using something like aws migration services, it doesn’t necessarily matter if one piece of technology fails, because your information will be stored in the cloud. Don’t assume that having new equipment makes you immune to your technology failing. Accidents can happen at any time.

2. Human Error

Even if you hire the most tech-savvy individuals for your company, to err is human. People make mistakes, and only a few clicks or an accidental ‘delete’ can cause your business to lose valuable information.

Regular data backups can help to ensure that any mistakes an employee makes can be corrected in just a matter of minutes. Nothing should feel “permanent” in your business, especially if an employee makes a mistake.




3. It’s a Good Competitive Strategy

Unfortunately, many small and medium-sized businesses don’t backup their data the way they should. What’s even more unfortunate is that their customers and clients don’t know that.

If you have a data backup and recovery plan in place, you should absolutely let your target audience know. It’s something to be proud of and it shows that you take the safety and security of your customers and clients very seriously. As a result, your audience might start researching some of your competitors to catch up on their data backup policies.


Now, more than ever, people want to feel as though they can trust the businesses they frequent. By offering your audience something that your competitors can’t, you automatically stand out, and you’re placing yourself one step ahead. Many times, that’s all it takes to create a loyal customer for life.

There are so many additional reasons as to why backing up your business’ data is important. Do your research on some best practices, and make sure you’re not left in the dark if an accident happens.



Leona Zoey
Leona Zoey

Leona Zoey is a freelance writer, she focuses on tech, business and marketing.