Most Persuasive Words In Selling

 In Marketing, Selling

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In a 1970 Yale University study researchers discovered the 12 most persuasive words in the English language – words which created intense interest in the reader or listener. When selling or writing sales or ad copy using these words will increase conversions.

1.You
Listed as the #1 most powerful word in every study. People are primarily interested in themselves.

2.Money
A great motivator for many people.

3.Save
“Save money”, “save time”.

4.New
We seek new and exciting things.

5.Results
People don’t buy products, they buy results.

6.Easy
“Easy to use”, “Easy to implement”

7.Health
Health is a great motivator for people.

8.Safety
Provides sense of safety at time of purchase.

9.Love
The most powerful of all human emotions.

10.Discover
Promises the buyer or the reader a sense of adventure.

11.Proven
We all want “new” products, but we want to avoid risk, so we want “new, but proven products that guarantee results”

12.Guaranteed

Eliminates risk.

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