8 Keys to Upscaling Your Business

Tips for scaling your business

Small business owners often have to deal with naysayers telling them to be content with what they have. Friends and family will warn against investing in new opportunities because of the risks. Although this principle of contentment works for most of us in our personal lives, it can be crippling to emerging businesses and the entrepreneurial mindset. In fact, businesses that don’t grow may instead wither on the vine and die.

Here are some tips to make the most out of efforts to scale your company, given all the potential risks involved.

1. Have a plan in place.

When leaving your safety net, planning isn’t the enemy. On the contrary, it’s essential. In fact, even pivoting from plans successfully requires new or alternate plans. That holds true for the strategic scaling of businesses. Having a plan of action will make it easier to maintain your quality performance and implement new operations as you scale up while minimizing your vulnerability to risks and losses. A good starting point is to identify all barriers that could hinder your growth so you can plan how to avoid or overcome them.

2. Know your customers.

Your customers are the determinants of your success. Ensure your customer service quality is undisturbed while you scale your business. It helps to put yourself in your customers’ shoes and consider how actions in your business scaling plan would affect you as a client. You don’t need to restructure your whole business model to keep your customers happy; as long as you anticipate their needs at each stage of the scaling process, they can become your biggest brand ambassadors and maximize your returns.

3. Spend time wisely.

When it comes to expanding your firm (and keeping that expansion in check), the cliche is true: Time is money. Make sure all activities for scaling and growth are time-bound.

More often than not, unanticipated urgent tasks tend to pick the worst times, like during expansion and scaling, to present themselves. To make sure your team remains efficient throughout the growth process – and can accommodate last-minute changes or deviations in schedules and tasks – make use of time management tools and strategies to get the best out of the time you have.

Train your team to develop time-management skills. There are many applications and software programs to choose from to make sure your company’s time is well spent, including Microsoft Project, ClickUp and TaskQue. Hiring a project manager could also help.

4. Consider big data.

Big data refers to the process of analyzing large and varied amounts of data in great detail to expose specific information, like market trends, customer preferences, hidden patterns and unknown correlations. It allows you to make informed decisions on the dimensions of your expansion.

A comprehensive understanding of big data and its usage can help you avoid losses and make better decisions for your business scaling and growth. It can also be valuable for identifying and eliminating underlying bottlenecks in your operations, thereby increasing internal efficiency.

5. Anticipate the adjustment pace.

No matter how prepared you feel, any change in an organization will require a period of adjustment for the rest of your team. Give them time to recognize the need for change and accept the challenges that this opportunity provides. More importantly, they need time to understand their roles in the bigger picture of your company’s plans to scale and figure out how they can make the most of their skill sets and add value to the business’s new direction. Make sure to consider adjustment protocols and allocate a reasonable time period for such adjustments in your scaling plans and process.

Large corporations usually have change leaders in place to determine practical plans and execute systematic implementation. Predicting the pace of your company’s adaptation to change will require an in-depth understanding of your team. Sometimes the best way is to consult and negotiate with your staff on your plans to scale. Welcome feedback and concerns from them, encouraging open channels of communication to better understand their points of view. This will help you anticipate their adjustment pace and garner their support in your expansion.

6. Know your team.

One opportunity that comes with scaling operations is the ability to identify weak links in your organization. While it’s important to consider your team’s feedback and opinions about when and how you should scale, it’s equally important to monitor their performance while the scaling takes place. Scaling up with a team that’s highly resistant to change or incompetent isn’t likely to result in much progress; it could actually be counterproductive.

Getting to know your team better will provide insights into your people’s capacities, skills and character that can be useful for making decisions about the company’s future and maximizing your growing organization’s potential. By having a clear understanding of your people, organizational values and customers’ expectations, you’ll be in a better position to decide when to scale and how to go about it. Gathering anonymous feedback can be a powerful tool for this.

7. Hire dependable managers.

It’s no secret that a team’s performance is a reflection of its leadership. Any increase in operations and production will necessitate an expansion of your staff at one point or another. When this happens, you’ll want dependable leaders who believe in your long-term vision and have your back.

Hire people you can trust with your brand and who can live up to their responsibilities. It helps to reward people at all rungs of the ladder for their ability to take ownership of ideas and tasks and make employees feel appreciated. During company crises and times of change, you need to be able to count on people who not only get the job done, but also understand the importance of your vision and go the extra mile to bring it to life.

8. Decentralize and automate.

It isn’t easy to hand over something you’ve built from scratch to another person, no matter how skilled they might be. Still, the successful scaling of a business often requires a bit of decentralization and automation. Despite the difficulty it entails for new entrepreneurs, it facilitates business growth and enables decision-makers to focus on strategic objectives. By showing your team that you trust their insights and decisions, you reinforce the idea that your business is the right place for them to grow and pursue a long-term career plan.

Likewise, by taking advantage of workflow automation tools, you’ll be able to spend more time and money on more productive and vital activities rather than stressing over carrying out minor repetitive tasks. The idea is to automate daily processes, such as social media marketing, email marketing, customer relationship management and lead generation. See our recommendations for the best email marketing services and top CRM software for products to consider implementing.

 

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