I consult with business owners and one of the questions I get asked all the time is How Do You Make Money Using Social Media – Facebook, Twitter, etc?
Short Answer: You Don't
For the most part social media is pretty hyped up, and the hype is confusing a lot pf people – it's like chewing gum for a business, a lot of activity with no productivity. I think that the average business will do better concentrating on proven sales and marketing strategies.
Realize that even though many social media sites are free, they still cost you time–and time equals money. So before you make the investment in social media, make sure you have a strategy. And keep in mind unless you have like gazillion fans or followers you're most likely wasting your time.
I know some of the top marketers in the world and all of them still rely on
on traditional and proven sales and marketing methods to grow sales. I also
know a few that are using Facebook and Linkedin Advertising to grow sales and NOT wasting anytime growing a large social media base.
Take a hint from the big companies, have a presence but don't stop doing what's been proven to work for 200 years.
I heard people speaking about social media as though it’s the answer to every problem that a company or individual might have with their online presence. I've heard claims that social media could do almost everything and fix any issue you faced. The truth is that social media can be a good tool but it’s not right for every situation.
The bottom-line, I have yet to meet any business owner that has created a sustainable method of making money with social media. I'm not saying you won't get some business every now and then, I'm talking about real long term sales.
What's Your Take – Let Me Know?
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