Renewal Vs Overhaul: Which One Is Calling Your Name?

 In Business, Business Advice, Marketing, Money/Wealth, Sales

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There seems to be nervousness in business that didn’t exist before. One could argue that maybe it did, but the counter-argument would be that it never existed at these types of levels and how widespread it has become. This nervousness is about staying cutting edge and always giving consumers that absolute best product. In modern terms what the best idea, mission, product and or service is, generally gets judged by how new it is. When was the release date, when was it implemented, which company started it, what are the updates, what software do you use, when is the next release? These are the questions that many consumers ask, but it seems like it’s among business owners and those in the technical and trading industries where this puts people on edge the most. And it’s very easy to see why it would make professionals unnerved because if you cannot openly and honestly say that you have the latest and greatest things to offer, you’re immediately one step lower than someone who can. So in these desperate times is it better to renew or overhaul certain areas of your business?

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Optics of recognition

You might roll your eyes and think that the word ‘optics’ is used too often in business but let’s be honest here, good image sells. How your business looks to people is often referred to as your ‘business optics’. It’s basically the professional way of judging how your public image is perceived by the general public and how you’re received by clientele. One example for each could be as to h

ow you’re seen reacting to and interacting with customers. Communicating with them about their concerns especially in a public gallery such as social media is being judged all the time. On the opposite end, how you treat your clients such as business partners, professional clients who have paid for your services, and in general the people in the know of your industry is also being judged.

So should you renew or overhaul? Well, it depends on how far developed both of your takes are on the two forms of your business strategy are. As yourself do you really know your customers all that well and if not how have their attitudes and needs possibly changed? Presenting to the world of consumers that you are listening to their desires is certainly one way to renew your optics with the people who will buy from you. This can be done in various forms such as holding a press conference with plans for the future and letting customers know they have influence with what goes on in your business. Writing regular blog posts and promoting them on your social media accounts goes a long way to show your arms are open to criticism and you happily inform anyone who cares to read. For your professional clients, what you offer in terms of their success is critical to maintaining their interest in your business. So could you possibly merge services and make them into packages? Is it possible to offer them any kind of extra logistical support, even so far as to offer them help in real-world setups. For example, advising a client on what kind of servers would be best for their own modernization, supplementing them with your collected data of customer feedback etc.

 

Photo by Max Pixel

A rusty ship

A business is much like a ship. You built it from the ground up, measured and fitted all the rivets, designed the foundation of the hull, added many improvements along the way since your initial blueprint, you’ve hired the staff both for the commercial and the professional side and you are now the captain. Setting out to sail toward the sea is the hope and dream of every single entrepreneur to walk the earth. But just like the ship will begin to rust after a long time out sailing the ocean and being hit by marauding waves of the changing tides, so too will your software. Your website and your apps for smartphones are in a realm that is perhaps the fastest of all business sectors. The technology industry is the most advanced industry in the world, and quite rightfully as well as logically, it’s getting it’s just rewards. It is now the leading industry that modern developed economies are all striving to be top dog in. Websites and apps need to be updated constantly as newer, faster, better, more efficient platforms, updates and versions are being released every day, month and year.

There’s only so much renewing you can do before the software you’re using has become obsolete. This is the fear that so many businesses of all sizes live with; that their worlds will no longer be used by and keep customers interested. A custom software development company is the holy grail answer to this complex and worrying issue. By setting your own standards, and aiming high with your demands, these specialist routes are your saving grace. Creating software from scratch and working with developers to fine tune and innovate your ideas, brings your business to the forefront once again. The project manager you work with will be constantly giving you updates as to the state of current development. Any and all hiccups such as bugs and glitches will also be detailed in your personal one-to-one updates. The team can and do suggest different platforms and software that will give your project longevity and ease of use for both the backend crew and your customers.

Quicker purchasing

No wonder consumers want more and more information about what they’re buying because how they pay is changing. It’s now easier and quicker than ever before in human history to willingly depart with your money. With the advent of online shopping came the new procedures of buying. The online method is simple in practice; you simply supply the correct details about yourself, your address and your financials such as a debit card to pay. However, even this has now transformed so that transactions can be made faster. The push for more sales with fewer clicks is truly gathering steam.

For your business, you should be looking to employ these methods so you too can give customers the easy way to the purchase door. For your website, as customers must be logged into their accounts to buy anything, you can offer to save their credit cards. Storing credit card information into a database so that customers can quickly make a purchase is fast becoming standard practice for businesses. Some people would rather not have to punch in their credit card information over and over again when they’re a loyal customer who shops regularly with your business. You keep a hold of their information by employing a secure database storage company that deals with financials, and everytime your customer’s login, if they have the option checked in their settings, then they only need to provide minimal information to clear a sale. This could be the security code or the last few digits of their credit card number.

It’s difficult to know when and if you should even consider renewing a product or service, let alone overhauling large parts or the entirety of your business. Consumers are shopping differently, and thus trust is a huge issue. Interacting with them on a regular basis and promoting their concerns to the center of your stage, may cool their nerves a bit. Clients are just the same; they want reassurances that you’re taking their concerns as if they were your own. The software is evolving right before our eyes, and it’s amazing to see the immediate real-world effects this has. This poses a problem, in the fact that updates can only take you so far. Entire systems can become obsolete within a few years. Instead of waiting for this to happen, you can branch off and employ specialists to make advanced software that fits your needs only.

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