A different approach.
Unlike most sales consultants who work on a 30-day or even 90-day cycle, Bert Martinez Communications conducts one-day strategy sessions only. There are reasons for this approach.
The problem facing most clients is not the need to generate a lot of facts, opinions, ideas and concepts and then package them all together in a binder. Most companies have more information than any one company can possibly absorb. The problem is how to simplify and generalize the data. In other words, how to find a system that will transform the information into revenue.
Furthermore, many members of a company’s management team have different ideas about the direction a company or its brands should take. A great idea that doesn’t have the support of the entire management team is not going to be as effective as a good idea that everybody gets behind.