Popping The Hood and Getting Deep Into Your Website

April 7, 2017 4:17 pm0 commentsViews: 17

 

Websites are a wonderful thing for businesses. They enable you to reach out to more customers than ever before. And, they give you the chance to sell more products than ever before. Websites can even make businesses cheaper to run; which any good company can appreciate. So, it’s important that your website is the best it possibly can. And, that’s what this post is about. We’ll be popping the hood on your website to see exactly what’s inside. This should give you a good idea as to where you have potential improves to be made. So, stick around for the ride.


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  • Security

Most business websites have an e-commerce element. This means that you are selling products through the website. If you run this sort of website, there’s a high chance that you collect customers data and save it to your database. And, if you do this; you have to make sure that the website is secure. This will start with SSL. SSL encrypts data being sent between your website and your server. So, when you customer fills in a form; the data cannot be stolen by people that shouldn’t have it. This sort of security protects the user from having their money stolen. And, it protects you from potential court cases. The data that you take is your responsibility. So, it’s worth checking with your website host to make sure that your data is being secured.

Next, you can start to think about the forms that your customers use. The effort that you make here won’t be to protect the customers, though. Instead, you will be protecting your own servers. Contact forms and the like are very easy to trick into sending commands to databases. This can leave the data ruined or even stolen. So, it’s worth making sure that your forms will only allow information to pass through if it matches the right credentials. The biggest concerns to be aware of are URLs and files. To get help with this, you may need to talk to a web developer. There’s a good chance someone made the site for you in the first place. So, it could be worth checking with them to make sure the forms are secure.


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  • SEO

SEO stands for search engine optimization. It’s a broad range of practices that are all designed to help your website reach the top of Google and other search engines. Unfortunately, in recent years, this sort of work has become much harder. In the past, it was easy to get your website to the top of search rankings. But, this was too easy for people to exploit. So, now, search engines meticulously crawl through your website and pick apart everything they can. You have to have text in the website files, which can’t be seen on the site. Links to other sites and descriptions for images. Even the text sizes that you use matter.

It’s very difficult for people to master this skill, unfortunately. People spend any years studying before they can take SEO on as a job. And, so, you’ll find loads of companies that specialize in it. This makes it much easier for you to get help with SEO. Once you have some good SEO in place, it’s time to start watching your site reach the top of search engines. Tools like Chatmeter.com/platform/local-seo-rank-tracking can help you to track important information about your website. Always make sure that the tools you choose to use are designed with usability in mind. It can be hard to learn the tools that come with SEO; much like the difficulty found in learning the practice itself. Being patient is a big part of SEO. You have to spend a long time posting out to Google before your site will be found.


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  • Scripts, transitions, and animations

A lot of the excellent visuals you see on modern websites are built using scripts. A lot of the time, the script they are built in is called JavaScript. This programming language allows you to run code on the client’s machine. To those who don’t know what this means, that might sound a little boring. But, it enables developers to get important data like screen size and orientation. Along with this, it can also be used to solve complex problems and even run animations. This sort of script will have to be written by someone with education and experience, though. This is proper programming here. And, it’s not the sort of thing that most people will have the patience to learn. Finding a good JS developer is easy, though. Websites like Freelancer give you a way to hire someone with these skills; without having to go through much effort at all.

Some of the animations that you see on websites aren’t controlled by JS. Instead, they are created using an interesting language called CSS. CSS drives the style on a website. It dictates the fonts, images sizes, and everything in between. Without CSS, websites would be simple pages of text. So, it’s important that CSS is written correctly. Unfortunately, different browsers use various types of CSS to display web pages. So, you have to have more than one version of the same code within the files. Making sure that everything is cross-compatible is very important. Having missing CSS on webpages will look very bad.

All of these aspects are incredibly important to your website. Ignoring them could result in your site being ignored or missed altogether by your potential customers. Having bad site that doesn’t look very nice will draw people away. And, if you don’t have the right security; you’ll be lucky if you can even find a company to help you take your card payments. With the right effort and attention to detail, though; it’s easy to make sure your website is perfect.

Hopefully, this will inspire you to start working hard on your website. Your business could receive  a huge boost in revenue from an effort like this. And, even if it just means that your website gets seen by a few more people; it’s a result. You have to approach something like this with patience and an open mind. Most people are much more capable with computers than they think.

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