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You Are Just One Thought Away from Creating a Completely Different Life!
The most recent rise in Aotearoa New Zealand’s minimum wage has again put the spotlight on low-wage jobs and the established belief that low wages are a starting point for workers who are quickly [...]
Grocery-store cashiers and other frontline retail workers have helped get us through the pandemic, but do we value them? Why are retail jobs middle-class in Sweden, but low-wage work in Canada? [...]
Businesses rely on loyal consumers to operate and expand. Two key types of loyalty are customer loyalty and brand loyalty, which are concepts that sound similar but differ in their [...]
Marketing professionals often prioritize brand awareness in their marketing efforts. Brand awareness can have several benefits, from making your brand more recognizable to expanding your [...]