If you have been purchasing compiled email lists for marketing efforts, it may be difficult to imagine any other method of lead generation. The fact is there is actually a much more effective and sustainable way to create an email list to generate new leads for your business.
The first thing that you should understand when you begin building your opt-in email list is that it takes effort and time to be successful. When you utilize the following steps you will receive a number of long-term gains that will provide benefits such as continued growth for your business at a much lower cost.
Step 1: Create Content To Attract Target Market
You need to create a selection of short content for your site that can be indexed on search engines. Each video or article you add to your site is another prospect for search engines to index to provide answers to common questions. Each piece of content you have on your site provides another opportunity to show up in search results from various keywords.
You need to make certain that your content is important for your target market, which will give them a reason to read and share what is provided. You should also ensure that social media sharing buttons are built into each site post so that sharing is easy.
Step 2: Converting Visitors Into Leads With a Lead Magnet
Now that you have created a system to attract visitors to your website, you need a process to convert get them to opt in for your emails in other words you need a lead magnet. A lead magnet is valuable free gift, ebook, report, audio or video. If you do not currently have a FREE Lead Magnet, you need to provide one. Also it’s a good idea to start with something such as content that is educational that could allow visitors to speak with a member of your sales team to receive a consultation.
Once you have your Lead Magnets you need to promote them on your website and site. You need to ensure no matter where visitors go on your site, they have a clear understanding of what to do to obtain your free offer.
Step 3: Use Advertising To Build You List Faster
The first two steps are geared toward the long-term objective of developing s low-cost self-generating email list. But it is not likely to supply you with the amount of leads that you need immediately. Therefore you can use advertising short-term success and to build your list faster. These efforts include:
- PPC advertising
- Email/site sponsorship
- Advertising on Facebook
- Direct Mail
When’s the best time to get started?
Right now. Don’t wait for a “bribe.”
Don’t wait for things to look perfect. Start building your email list today.