Email marketing can be an extremely effective solution. It allows marketers to engage with their customers, take quick action, see their results, and improve their campaign’s performance over time, all with very little resource investment. To fully take advantage of your email marketing efforts you will need to make sure your email looks good, has content that will encourage your subscribers to take action, and that the email is actually delivered to your subscribers.
One of the basics of email marketing front is the use of auto responders, or automated emails, that happen in a set sequence after a user’s email address is captured. Typically the end goal of an auto responder email series is converting that user to a purchaser or customer. Watch the video below.