Dan Kennedy’s Sales & Marketing Books

September 13, 2010 12:47 pm0 comments

I really enjoyed these books and thought I would pass them on to you. First, they’re easy to read. Second, they’re easy to apply. You can read them in 5-10 minute chunks and quickly apply what you learned. Your business and sales training should get an instant pop! Let me […]

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Create Marketing Fireworks – Outrageous Ads

September 1, 2010 8:08 am0 comments

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read” – Leo Burnett Create Marketing Fireworks by “SUCKERING EM IN” “ Sex. Ok, now that I have your attention, let me talk to you about financial planning.” This is an ad gambit as […]

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7 Stages of Communication

August 27, 2010 8:57 am2 comments
7 Stages of Communication

Communication is a key component to living a successful life. Possessing effective communication skills can improve your career, your relationships, and increase your people skills. There are seven stages to basic communication. By knowing and understanding these stages you will be able to better communicate in your personal and professional […]

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Most Common Press Release Mistakes: Avoid These Costly Press Release Errors

May 6, 2010 6:11 am0 comments

Common Press Release Mistakes: Avoid These Costly Press Release Errors As one of the Internet’s largest news release distribution services, we have seen some of the best press releases on the Web. We’ve also seen some of the worst. Since your news release is competing with hundreds, sometimes thousands, of […]

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Video Marketing in 5 Easy Steps

April 24, 2010 9:26 pm0 comments

After Google purchased Youtube.com Videos became all the rage. It used to be that only a handful of corporate websites had videos and now they are on more and more websites. The Kodak Zi8 and Flip HD allow anyone to look pretty professional with out the big expense. Videos allow […]

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Neuro Marketing – Everything we buy has an Emotion Reason

3:33 pm3 comments

Everything we buy has an emotional explanation. When we buy something, our subconscious level is as active as our conscious one, because deep inside, everyone feels the need to fulfill certain human needs. The easiest of which is avoiding fear/pain/boredom or to gain excitement/pleasure/certainty. The majority of us, when we […]

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Psyching Yourself Out of A Sale

April 17, 2010 3:23 pm1 comment

Increase your ability to sell with sales advice from Bert Martinez Communications. Apply our sales tips and selling techniques on your own sales team.

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June 17, 2009 6:47 pm0 comments

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from […]

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6:45 pm0 comments

Selling is offering to exchange something of value for something else. The something of value being offered may be tangible or intangible. The something else, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale. Another person or […]

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