Category Archives: Selling
Selling in a Recession
OK, so you’re NOT stupid, and maybe some of it IS the economy. But we all know other professionals, business owners or sales professionals who use “The Economy” as an excuse not to be as profitable as they could be. … Continue reading
8 Easy Tips for Killer Sales Video
8 Easy Tips for Killer Sales Video Video can be a powerful tool in promoting and selling digital products, but bad quality video can actually be a deterrent. The last thing you want is a shoddy video that makes you … Continue reading
Increasing Sales with Social Media
Increasing Sales with Social Media – Facebook, Myspace & Twitter. There’s no doubt about it – small businesses are beginning to utilize social media tools and tactics with more frequency than ever before. A recent study by eMarketer reports that … Continue reading
Sales 2.0
WHAT IS SALES 2.0? Sales 2.0 is the use of innovative sales practices, focused on creating value for both buyer and seller and enabled by Web 2.0 and next-generation technology. Sales 2.0 practices combine the science of process-driven operations with … Continue reading
Becoming a Trusted Advisor
Becoming a Trusted Advisor – is the holy grail of selling and the ultimate relationship with your customer – to become a trusted advisor to your clients. To be viewed – and sought out – as a source of valued advice and support. Continue reading
Dan Kennedy’s Sales & Marketing Books
I really enjoyed these books and thought I would pass them on to you. First, they’re easy to read. Second, they’re easy to apply. You can read them in 5-10 minute chunks and quickly apply what you learned. Your business … Continue reading
7 Stages of Communication
Communication is a key component to living a successful life. Possessing effective communication skills can improve your career, your relationships, and increase your people skills. There are seven stages to basic communication. By knowing and understanding these stages you will … Continue reading
How to Use Multimedia for Business Marketing
Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company’s reach and introduce new marketing techniques. By Lauren Folino, Michelle V. Rafter and Ryan McCarthy | Jan 25, 2010 Multimedia, such … Continue reading
Most Common Press Release Mistakes: Avoid These Costly Press Release Errors
Common Press Release Mistakes: Avoid These Costly Press Release Errors As one of the Internet’s largest news release distribution services, we have seen some of the best press releases on the Web. We’ve also seen some of the worst. Since … Continue reading
Video Marketing in 5 Easy Steps
After Google purchased Youtube.com Videos became all the rage. It used to be that only a handful of corporate websites had videos and now they are on more and more websites. The Kodak Zi8 and Flip HD allow anyone to … Continue reading
Psyching Yourself Out of A Sale
Increase your ability to sell with sales advice from Bert Martinez Communications. Apply our sales tips and selling techniques on your own sales team. Continue reading
Marketing
Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies create value for customers and … Continue reading
