Boosting Holiday Sales – 5 Mistakes to Avoid

December 24, 2009 2:12 pm5 comments

The new holiday season has arrived, and you still don’t have a marketing plan to reach out to new or existing customers. Wondering why the same holidays seem to sneak up on us every single year? As we try to prepare ourselves for own family, shopping, gift giving and travel, […]

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Want to Increase Your Sales? Target Your Ideal Client

October 31, 2009 11:53 am1 comment

When it comes to increasing your sales, there is a basic principle that you must remember: Your prospects buy the Benefits to fill specific needs or wants. Your job as a business owner is to know, understand and deliver the benefits they’re looking for, which will differ depending on the […]

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How to ‘Couch Surf’ and Sleep Around for Free

October 4, 2009 10:10 am2 comments

Fox News|By Paul Eisenberg -Thursday, October 01, 2009 “I would never in a million years pay what you pay in New York City rent,” my houseguest said. This statement was uttered a few years ago by a friend of a friend of a friend who had just regained consciousness on […]

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10.5 Biggest Mistakes to Avoid When Starting A Business

July 8, 2009 6:32 am1 comment

The following list is derived from my experience. Based on my actions and results I retired from corporate America at the age of 28. Filed bankruptcy at 30. I’ve been involved in several successful businesses and many unsuccessful ones too. #1 – Never let your expenses exceed your sales. Yeah, […]

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Marketing

June 17, 2009 6:47 pm0 comments

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from […]

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Selling

6:45 pm0 comments

Selling is offering to exchange something of value for something else. The something of value being offered may be tangible or intangible. The something else, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale. Another person or […]

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Turnaround Professional

January 18, 2008 9:04 am0 comments

Advantages of a Turnaround Professional A turnaround specialist enters a company with a fresh eye and complete objectivity. This professional can spot problems that may not be visible to company insiders and implement solutions. Turnaround managers has 1 agenda your company’s well being. Since we have no political agenda or […]

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Symptoms of a Troubled Business

January 17, 2008 9:12 am0 comments

Executives who encounter corporate distress often go through the same emotional stages as dying people: denial, anger, bargaining, depression, and finally acceptance. The last stage is when most corporations hire turnaround professionals, unless they are forced to do so earlier by a lender, equity sponsor, or bankruptcy court. Corporate managers […]

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