Category Archives: Marketing
Getting Your Business in the News | PR Advice for Businesses
In order to get the desired response, you have to provide quality content to their audience, make editors or producer’s job easier. Continue reading
Marketing | Smaller Focus Bigger Profits
What’s a Ford? I know what a Ford is: it’s a large or small, cheap or expensive, car or truck. If somebody says to you, “I bought a Ford,” not much was said. Did they buy a Shelby for $50,000 or a Focus for $13,000? There’s a big difference there. So to say, “I bought a “Ford” is saying nothing, because the brand doesn’t stand for any one thing! Get it? Continue reading
Sales Training | Call me after the holidays 10.5 Winning Tactics
What’s one of the the biggest objections during the holiday seasons? “Call me after the holiday is the second most-heard objection in sales during the holiday season (first and still champion, the “price objection.” Third being, the ” think about … Continue reading
Get on the First Page of Google – Google Local Changes Everything
Google is rolling out a nationwide update that drastically changes the way prospective customers see you and your competitors through what Google calls “Place Search.” The new integrated results combine your organic and local rankings in a new Google algorithm … Continue reading
Why Businesses Fail
According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. Our research shows that 95% of businesses struggle when it comes to attracting customers. So your company’s job is … Continue reading
Getting First on Google – First Page Results
New data proves 80% of traffic comes from first page of search results- a brand’s position on search engine result pages is everything. Continue reading
Sales Training Part 2 – Filling Your Prospecting Pipeline
The goal of every salesperson is to make sales. Unlike most other businesses, in sales the purchase represents merely the tip of the iceberg. What lies below the tip, or in this case, before it, is much research, preparation, and … Continue reading
Getting First on Google – Keyword Density Explained
When you begin optimizing your website for the search engines, or become involved in traffic generation strategies, it’s likely that you will hear the term ‘keyword density’. Keyword density is simply the ratio of keywords in relation to the number … Continue reading
Sales Training Part 1- BECOMING MORE PERSUASIVE
Why are so many new ideas a tough sell? Isn’t it true, as the old saying goes, that if you invent a better mousetrap, the world will beat a path to your door? No, that’s baloney! In fact, it’s never … Continue reading
Getting on the First page of Google, Yahoo or Bing – How to Do it the Right Way
Everybody knows that in order to make money online you need to get your ideal visitors to your site. More targeted traffic to your offer means more money into your bank account, and the best kind of traffic is the … Continue reading
Making Sales in Tough Times by Tom Hopkins
The best way to sum up a strategy for succeeding in uncertain economic times is a very old saying, “When the going gets tough, the tough get going.” When business as a whole slows down, it’s nothing more than a … Continue reading
Selling in a Recession
OK, so you’re NOT stupid, and maybe some of it IS the economy. But we all know other professionals, business owners or sales professionals who use “The Economy” as an excuse not to be as profitable as they could be. … Continue reading
8 Easy Tips for Killer Sales Video
8 Easy Tips for Killer Sales Video Video can be a powerful tool in promoting and selling digital products, but bad quality video can actually be a deterrent. The last thing you want is a shoddy video that makes you … Continue reading
