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	<title>Bert Martinez &#187; Starting a Business</title>
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	<link>http://bertmartinez.com</link>
	<description>You Were Created to Succeed!</description>
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		<title>5 Types Of Employees You Can’t Afford To Keep</title>
		<link>http://bertmartinez.com/2011/08/5-types-of-employees-you-can%e2%80%99t-afford-to-keep/</link>
		<comments>http://bertmartinez.com/2011/08/5-types-of-employees-you-can%e2%80%99t-afford-to-keep/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 12:51:13 +0000</pubDate>
		<dc:creator>Reposted</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Employee Motivation]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Economic Recession]]></category>
		<category><![CDATA[Elaine Pofeldt]]></category>
		<category><![CDATA[employee relations]]></category>
		<category><![CDATA[Hiring]]></category>
		<category><![CDATA[How To Fire]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[Wise Bread]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=1792</guid>
		<description><![CDATA[Elaine Pofeldt Independent journalist and editorial consultant. July 26, 2011 With the economy showing signs of slowing, you may be wondering if you have the right team in place to navigate whatever crazy detours lie ahead. Many companies are relying &#8230; <a href="http://bertmartinez.com/2011/08/5-types-of-employees-you-can%e2%80%99t-afford-to-keep/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Need a Selling System? &#124; Selling Advice</title>
		<link>http://bertmartinez.com/2011/04/do-you-need-a-selling-system-selling-advice/</link>
		<comments>http://bertmartinez.com/2011/04/do-you-need-a-selling-system-selling-advice/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 12:10:21 +0000</pubDate>
		<dc:creator>Bert Martinez</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[creating a sales system]]></category>
		<category><![CDATA[creating a selling system]]></category>
		<category><![CDATA[develop a selling system]]></category>
		<category><![CDATA[effective selling]]></category>
		<category><![CDATA[How to Create an Effective Sales System]]></category>
		<category><![CDATA[sales managers resources]]></category>
		<category><![CDATA[sales system training]]></category>
		<category><![CDATA[sales systems]]></category>
		<category><![CDATA[sales training system]]></category>
		<category><![CDATA[selling systems]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=1697</guid>
		<description><![CDATA[It often surprises me that nearly every department in a company has systems except one. For example accounting operates in accordance with GAAP standards. The warehouse, customer service, and plant management all have their procedures. Yet, in perhaps one of &#8230; <a href="http://bertmartinez.com/2011/04/do-you-need-a-selling-system-selling-advice/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Marketing &#124; Smaller Focus Bigger Profits</title>
		<link>http://bertmartinez.com/2011/02/marketing-smaller-focus-bigger-profits/</link>
		<comments>http://bertmartinez.com/2011/02/marketing-smaller-focus-bigger-profits/#comments</comments>
		<pubDate>Sat, 12 Feb 2011 00:02:28 +0000</pubDate>
		<dc:creator>Bert Martinez</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[immutable laws]]></category>
		<category><![CDATA[marketing guru]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=1525</guid>
		<description><![CDATA[What’s a Ford?  I know what a Ford is: it’s a large or small, cheap or expensive, car or truck.  If somebody says to you, “I bought a Ford,” not much was said.  Did they buy a Shelby for $50,000 or a Focus for $13,000?  There’s a big difference there.  So to say, “I bought a "Ford” is saying nothing, because the brand doesn't stand for any one thing! Get it? <a href="http://bertmartinez.com/2011/02/marketing-smaller-focus-bigger-profits/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 Small Business Jobs Act &#8211; What it Means to Your Business</title>
		<link>http://bertmartinez.com/2010/12/2010-small-business-jobs-act-what-it-means-to-your-business/</link>
		<comments>http://bertmartinez.com/2010/12/2010-small-business-jobs-act-what-it-means-to-your-business/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 14:41:37 +0000</pubDate>
		<dc:creator>Eric Foreman</dc:creator>
				<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[Taxes]]></category>
		<category><![CDATA[Accounting]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[S Corporations]]></category>
		<category><![CDATA[small business jobs act]]></category>
		<category><![CDATA[Startup Expense Deduction]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=1457</guid>
		<description><![CDATA[The Small Business Jobs Act of 2010 (SBJA), signed into law in September, adds or renews several attractive tax incentives for small business, and makes other important tax changes you need to be aware about. 100% Exclusion of Gain on &#8230; <a href="http://bertmartinez.com/2010/12/2010-small-business-jobs-act-what-it-means-to-your-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Businesses Fail</title>
		<link>http://bertmartinez.com/2010/11/why-businesses-fail/</link>
		<comments>http://bertmartinez.com/2010/11/why-businesses-fail/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 13:00:36 +0000</pubDate>
		<dc:creator>Bert Martinez</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[business failure]]></category>
		<category><![CDATA[failure of businesses]]></category>
		<category><![CDATA[startup failure rates]]></category>
		<category><![CDATA[Why Businesses Fail]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=1422</guid>
		<description><![CDATA[According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. Our research shows that 95% of businesses struggle when it comes to attracting customers. So your company&#8217;s job is &#8230; <a href="http://bertmartinez.com/2010/11/why-businesses-fail/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Write a Business Plan That You’ll Actually Use</title>
		<link>http://bertmartinez.com/2010/10/how-to-write-a-business-plan-that-youll-actually-use/</link>
		<comments>http://bertmartinez.com/2010/10/how-to-write-a-business-plan-that-youll-actually-use/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 23:44:51 +0000</pubDate>
		<dc:creator>Bert Martinez</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[Business Plan]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[plan sales]]></category>
		<category><![CDATA[Write]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=1263</guid>
		<description><![CDATA[The best-laid plans are the ones you’ll actually use. Jason Fried and David Heinemeier Hansson, authors of Rework, say lengthy, abstract business plans are destined for a filing cabinet—filed away and never looked at again. Here are resources to help &#8230; <a href="http://bertmartinez.com/2010/10/how-to-write-a-business-plan-that-youll-actually-use/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Board of Advisers to Help Your Business</title>
		<link>http://bertmartinez.com/2010/10/a-board-of-advisers-to-help-your-business/</link>
		<comments>http://bertmartinez.com/2010/10/a-board-of-advisers-to-help-your-business/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 13:28:55 +0000</pubDate>
		<dc:creator>Bert Martinez</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA[advisory board]]></category>
		<category><![CDATA[board of advisors]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[corporate governance]]></category>
		<category><![CDATA[small business advisory board]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=1183</guid>
		<description><![CDATA[How to set up a board of advisers to help you run your small business <a href="http://bertmartinez.com/2010/10/a-board-of-advisers-to-help-your-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Senate Passes Bill to Aid Small Businesses</title>
		<link>http://bertmartinez.com/2010/09/senate-passes-bill-to-aid-small-businesses/</link>
		<comments>http://bertmartinez.com/2010/09/senate-passes-bill-to-aid-small-businesses/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 21:37:38 +0000</pubDate>
		<dc:creator>Bert Martinez</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=1085</guid>
		<description><![CDATA[By DAVID M. HERSZENHORN Published: September 16, 2010 WASHINGTON — The Senate on Thursday approved a multi-billion dollar package of tax breaks and government-backed loans for small businesses, as Democrats surmounted months of opposition by Republican leaders. Backers say the &#8230; <a href="http://bertmartinez.com/2010/09/senate-passes-bill-to-aid-small-businesses/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Small Biz Stats &amp; Trends</title>
		<link>http://bertmartinez.com/2010/07/small-biz-stats-trends/</link>
		<comments>http://bertmartinez.com/2010/07/small-biz-stats-trends/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 12:00:32 +0000</pubDate>
		<dc:creator>Reposted</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[business expansion]]></category>
		<category><![CDATA[business help]]></category>
		<category><![CDATA[business mentor]]></category>
		<category><![CDATA[Business Plan]]></category>
		<category><![CDATA[business stats]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[counseling]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[how to write a business plan]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[SBA]]></category>
		<category><![CDATA[small business administration]]></category>
		<category><![CDATA[small business information]]></category>
		<category><![CDATA[small business statistics]]></category>
		<category><![CDATA[small business stats]]></category>
		<category><![CDATA[small business training]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=908</guid>
		<description><![CDATA[Original Story The small business marketplace changes rapidly. The information included on this page represents the most current information. When discussing a “small business,” this site uses the definitions provided by the U.S. Small Business Administration&#8217;s Office of Advocacy. Read &#8230; <a href="http://bertmartinez.com/2010/07/small-biz-stats-trends/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Six ways for small-business owners to save money</title>
		<link>http://bertmartinez.com/2010/06/six-ways-for-small-business-owners-to-save-money/</link>
		<comments>http://bertmartinez.com/2010/06/six-ways-for-small-business-owners-to-save-money/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 23:28:37 +0000</pubDate>
		<dc:creator>Reposted</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Financing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money/Wealth]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[Vendors]]></category>
		<category><![CDATA[businesses in distress]]></category>
		<category><![CDATA[economic]]></category>
		<category><![CDATA[market watch]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[marketwatch.com]]></category>
		<category><![CDATA[Marty Orgel]]></category>
		<category><![CDATA[save money]]></category>
		<category><![CDATA[saving money]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[times]]></category>
		<category><![CDATA[tough]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=827</guid>
		<description><![CDATA[By Marty Orgel SAN FRANCISCO (MarketWatch) &#8212; In these tough economic times, owners of businesses small and large are coming up with unexpected ways to save money. The University of Wisconsin at Green Bay said it will save $10,000 annually &#8230; <a href="http://bertmartinez.com/2010/06/six-ways-for-small-business-owners-to-save-money/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Michael Jordan &#8211; Becoming Legendary</title>
		<link>http://bertmartinez.com/2010/06/michael-jordan-becoming-legendary/</link>
		<comments>http://bertmartinez.com/2010/06/michael-jordan-becoming-legendary/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 15:02:17 +0000</pubDate>
		<dc:creator>Reposted</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Employee Motivation]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[Wellness]]></category>
		<category><![CDATA[hero]]></category>
		<category><![CDATA[life coach]]></category>
		<category><![CDATA[Michael Jordan Commercial]]></category>
		<category><![CDATA[obstacles]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[winner]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=822</guid>
		<description><![CDATA[Michael Jordan provides the ultimate motivation with a journey through his legacy that challenges you to look beyond your limits and rise to your potential. <a href="http://bertmartinez.com/2010/06/michael-jordan-becoming-legendary/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Remarks by the President on Small Business Jobs Proposals</title>
		<link>http://bertmartinez.com/2010/05/remarks-by-the-president-on-small-business-jobs-proposals/</link>
		<comments>http://bertmartinez.com/2010/05/remarks-by-the-president-on-small-business-jobs-proposals/#comments</comments>
		<pubDate>Tue, 25 May 2010 18:41:37 +0000</pubDate>
		<dc:creator>Reposted</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Employee Motivation]]></category>
		<category><![CDATA[Financing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Small Business Jobs Proposals]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=671</guid>
		<description><![CDATA[11:23 A.M. EDT THE PRESIDENT:  Good afternoon, everybody.  Everybody please have a seat. It is wonderful to see all of you.  Welcome to the White House.  I want to acknowledge a couple folks before we get started.  First of all, &#8230; <a href="http://bertmartinez.com/2010/05/remarks-by-the-president-on-small-business-jobs-proposals/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>30 Habits that Will Change your Life</title>
		<link>http://bertmartinez.com/2010/05/30-habits-that-will-change-your-life/</link>
		<comments>http://bertmartinez.com/2010/05/30-habits-that-will-change-your-life/#comments</comments>
		<pubDate>Thu, 06 May 2010 13:21:33 +0000</pubDate>
		<dc:creator>Reposted</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Diet]]></category>
		<category><![CDATA[Health]]></category>
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		<category><![CDATA[Recommended]]></category>
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		<category><![CDATA[Time Management]]></category>
		<category><![CDATA[Wellness]]></category>
		<category><![CDATA[good habits]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[personal development]]></category>
		<category><![CDATA[personal power]]></category>

		<guid isPermaLink="false">http://bertmartinez.com/?p=616</guid>
		<description><![CDATA[Developing good habits is the basic of personal development and growth. Everything we do is the result of a habit that was previously taught to us. Unfortunately, not all the habits that we have are good, that’s why we are constantly trying to improve. <a href="http://bertmartinez.com/2010/05/30-habits-that-will-change-your-life/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Most Common Press Release Mistakes: Avoid These Costly Press Release Errors</title>
		<link>http://bertmartinez.com/2010/05/most-common-press-release-mistakes-avoid-these-costly-press-release-errors/</link>
		<comments>http://bertmartinez.com/2010/05/most-common-press-release-mistakes-avoid-these-costly-press-release-errors/#comments</comments>
		<pubDate>Thu, 06 May 2010 13:11:50 +0000</pubDate>
		<dc:creator>Reposted</dc:creator>
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		<description><![CDATA[Common Press Release Mistakes: Avoid These Costly Press Release Errors As one of the Internet&#8217;s largest news release distribution services, we have seen some of the best press releases on the Web. We’ve also seen some of the worst. Since &#8230; <a href="http://bertmartinez.com/2010/05/most-common-press-release-mistakes-avoid-these-costly-press-release-errors/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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