Small Biz Stats & Trends
The small business marketplace changes rapidly. The information included on this page represents the most current information. When discussing a “small business,” this site uses the definitions provided by the U.S. Small Business Administration’s Office of Advocacy. Read their FAQ sheet.
Small Business Impact on the Economy
The estimated 29.6 million small businesses in the United States:
* Employ just over half of the country’s private sector workforce
* Hire 40 percent of high tech workers, such as scientists, engineers and computer workers
* Include 52 percent home-based businesses and two percent franchises
* Represent 97.3 percent of all the exporters of goods
* Represent 99.7 percent of all employer firms
* Generate a majority of the innovations that come from United States companies
Source: U.S. Small Business Administration Office of Advocacy, September 2009
Small Business Survival Rates
Small Business Openings & Closings in 2008:
* There were 627,200 new businesses, 595,600 business closures and 43,546 bankruptcies.
* Seven out of 10 new employer firms survive at least two years, and about half survive five years.
* Findings do not differ greatly across industry sectors.
Sources: U.S. Small Business Administration Office of Advocacy, September 2009
Survival and Longevity in the Business Employment Dynamics Database, Monthly Labor Review, May 2005. Redefining Business Success: Distinguishing Between Closure and Failure, Small Business Economics, August 2003.
Trends in the Small Biz Marketplace
General Trends
* The number of self-employed workers in June 2005 fell 3.1 percent or 303,000 from the month before, Labor Department data showed. Self employment tends to fall as the economy grows. That’s especially true among laid-off workers who start tiny companies after failing to find work in slow times. (Source: USA Today, July 17, 2005)
* During 1979-2003, self-employment increased: 33 percent for women; 37 percent for African Americans, 15 percent for Latinos, 10 for White Americans and 2.5 percent for men. (Source: SBA, Office of Advocacy)
* Where do small business owners go for advice? 52 percent from individual mentors; 51 percent from social networks; 44 percent from trade associations; 36 percent from business advisors; 31 percent from the Internet and 27 percent from Chambers of Commerce (Source: American Express)
Women in Business
* Women represent more than 1/3 of all people involved in entrepreneurial activity. (Source: Global Entrepreneurship Monitor (GEM) 2005 Report on Women and Entrepreneurship)
* Between 1997 and 2002, women-owned firms grew by 19.8 percent while all U.S. firms grew by seven percent (Source: SBA, Office of Advocacy)
* Women-owned firms accounted for 6.5 percent of total employment in U.S. firms in 2002 and 4.2 percent of total receipts. (Source: SBA, Office of Advocacy)
* The number of women-owned firms continues to grow at twice the rate of all U.S. firms (23 percent vs. 9 percent). There are an estimated 10 million women-owned, privately-held U.S. businesses. The greatest challenge for women-owned firms is access to capital, credit and equity. Women start businesses on both lifestyle and financial reasons. Many run businesses from home to keep overhead low. (Source: SBA, Office of Advocacy and Business Times, April 2005)
* Women are more likely to seek business advice—69 percent women vs. 47 percent men. (Source: American Express)
Minority-Owned Businesses
* Black-owned businesses are the fastest growing segment, up 45 percent between 1997-2002. Revenues generated by the nation’s 1.2 million black-owned businesses rose 25 percent between 1997 and 2002 to $88.8 billion in 2002. (Source: U.S. Census Bureau)
* The number of U.S. businesses with Hispanic owners grew at three times the national average from 1997 to 2002 to 1.6 million businesses in 2002, a 31 percent increase from five years earlier. (Source: MSNBC)
Seniors in Business
* Entrepreneurship among seniors is growing. In 2002, the rate of self-employment for the workforce was 10.2 percent (13.8 million workers), but the rate for workers aged 50 was 16.4 percent (5.6 million workers). Although those age 50 made up 25 percent of the workforce, they comprised 40 of the self-employed. Solo business formation in the future will be driven by people who take early retirement or whose jobs just disappear. (Source: AARP/Rand Corp. “Self-employment and the 50 Population”)
Veterans in Business
* In 2004, about 22 percent of veterans in the US household population were either purchasing or starting a new business or considering purchasing or starting a business and nearly 72 percent of veteran entrepreneurs planned to employ at least one person at the start of their venture (Source: US Census Bureau)
Hot markets for small businesses:
* eBay drop-off sites
* Search engine optimization and Internet marketing
* Performance apparel
* Niche health and fitness
* Technology security consulting
* Services/products for Hispanic-market
(Source: Entrepreneur magazine, “Newest Trends & Hottest Markets,” January 2005)
Six ways for small-business owners to save money
SAN FRANCISCO (MarketWatch) — In these tough economic times, owners of businesses small and large are coming up with unexpected ways to save money.
The University of Wisconsin at Green Bay said it will save $10,000 annually by changing its font type. The university switched from Arial to Century Gothic because Century Gothic font doesn’t use as much ink when printed, according to an Associated Press report.
In these days of economizing, changing your font style is an innovative way to cut costs. Here are six other ways to save money without drastically changing your business practices.
1. Move paper forms online
Another educational institution said it, too, is saving $10,000 annually — by switching from paper forms to online e-forms.
“We use tens of thousands of forms in all sorts of applications,” said Al Foytek, director of business information systems for the Visalia Unified School District in California.
“The money we save using electronic forms like those from software maker PerfectForms can easily cover the cost to automate our whole processing procedure,” Foytek said. “For example, our print shop uses a paper form which costs us about 75 cents each and we have around 15,000 requests that require other, specific forms each year.”
2. Take it to City Hall
Negotiating with City Hall is another key way to save, said Amy Handlin, deputy minority leader of the New Jersey General Assembly and associate professor of marketing at Monmouth University in New Jersey. The state legislator also wrote the new book, “Be Your Own Lobbyist.”
Handlin said lobbying local and state government is the most cost-effective way to fix a small-business problem.
For example, she said, a city inspector told the owner of a bakery in Salt Lake City that the business would be shut down unless the owner spent $40,000 to install a grease trap in the street. With skillful lobbying, the bakery owner was permitted to place a grease trap in her own kitchen at minimal cost, with the understanding that it would be accessible for monitoring by the city.
Then there’s the group of small-business owners who went before the Massachusetts Public Health Department, Handlin said. New frozen-food regulations required businesses to buy refrigerated trucks that cost $50,000. At a public hearing, the business owners argued for cheaper alternatives. The state agreed, allowing the affected companies to transport goods any way they wanted as long as they maintained safe temperatures.
“Lobbying the right people with the right message is precisely the way to speed things up,” Handlin said.
3. Speed up the payment cycle
Another way to save money: decrease your payment terms. While 30-day-net and 60-day-net are the normal time periods small-business owners give clients to pay invoices, changing those terms can save money, said John Reddish, president of Philadelphia, Penn.-based Advent Management International Ltd.
“Shorter turnaround times can result in lower borrowing costs for money for operating capital,” Reddish said. “A faster turnaround on payments cuts the interest small-business owners have to pay.”
Reddish said one stamping company client changed the due date for billing to “net 15″ and cash flow improved by 31%. For many small businesses, he said, 30-days-net translates into payment up to 63 days later by the time the client actually cuts a check. Making payments due net 15 translates into payment in 48 days — a 31% improvement in cash flow.
There is a downside to this practice, Reddish said. If a customer challenges the change in terms, “you either back off or risk losing business.” But if the client is happy with the services or goods the business owner is providing, changes in terms often slide right through.
4. Sell global, ship local
Shipping costs often are a major expense for both online and brick-and-mortar small- business owners. The cost of fulfillment can make or break a small company. That’s a problem that Shipwire Inc of Palo Alto, Calif., is leveraging. The company offers worldwide shipping at local-country rates, saving customers thousands of dollars in international shipments.
Shipwire has six warehouses in three countries where it stores inventory for small businesses, and works with 15 carriers and freight systems. Pay-as-you-go pricing plans start at $30 a month. And small-business owners can scale-up as business grows.
“Many companies save $30,000 a year with our services,” said Nate Gilmore, Shipwire’s vice president of marketing.
The savings come when businesses can charge customers local shipping rates instead of international rates. For instance, Gilmore said, a San Francisco-based software company can use a Shipwire warehouse in London to deliver an order in Manchester and pay only local U.K. shipping rates.
5. Perfect the art of the deal
With the U.S. Air Force spending billions of dollars a year on outsourcing, researchers at the University of Tennessee felt there probably was room for significant savings.
“The Air Force spends $34 billion on outsourced services a year, and is always trying to find better ways to save taxpayers’ money,” said Kate Vitasek with the Center for Executive Education at the University of Tennessee.
Vitasek said that using “vested outsourcing,” an idea developed by the university, the Air Force saved $79 million on an engine maintenance program for the F/A 18 Hornet.
What is vested outsourcing? It’s the process of negotiating contracts with vendors so that they earn more when they meet all the terms of the contract, and they are penalized when they don’t. A vested outsourcing agreement will cut hidden contract costs and only pay the vendor if and when that vendor successfully lives up to the terms of the contract.
Vitasek said Microsoft Corp. /quotes/comstock/15*!msft/quotes/nls/msft (MSFT 23.20, +0.04, +0.17%) used vested outsourcing principles with the technology consultancy firm Accenture PLC /quotes/comstock/13*!acn/quotes/nls/acn (ACN 38.21, -0.07, -0.20%) . The 7-year contract is valued at $185 million and “they have cut the costs 35%,” or almost $65 million, she said.
The University of Tennessee studied only very large companies, but Vitasek said all companies, from mom-and-pop markets to multi-billion dollar institutions, can benefit from vested outsourcing.
6. Pull in some free advertising
Bert Martinez of Bert Martinez Communications LLC in Houston, Texas, has a unique take on guerilla marketing. He said small-business owners can reap large rewards by scouring local yellow pages and business directories.
“Call the phone numbers in your competitors’ ads,” he said. “You will always find several ads that have disconnected numbers. Then surf competitors’ websites and find any that are out of business.”
Then, contact the telephone company and the website domain name registrar. When possible, buy your competitors’ website names and take over their telephone numbers. The phone company and domain registrars can assign those disconnected numbers to your main number, and the websites can be redirected to your site.
“Voila,” Martinez said. “You’re now receiving tons of new yellow-page advertising and web traffic!”
Marty Orgel is a freelance writer in the San Francisco Bay Area.
Michael Jordan – Becoming Legendary
Michael Jordan provides the ultimate motivation with a journey through his legacy that challenges you to look beyond your limits and rise to your potential.
Remarks by the President on Small Business Jobs Proposals
11:23 A.M. EDT
THE PRESIDENT: Good afternoon, everybody. Everybody please have a seat.
It is wonderful to see all of you. Welcome to the White House. I want to acknowledge a couple folks before we get started. First of all, we’ve got some special guests who are here from wonderful states. They are doing great work. We’re very, very proud of them — Michigan Governor Jennifer Granholm and Wisconsin Governor Jim Doyle. Please give them a big round of applause. Stand up, guys, so everybody can see you. (Applause.)
On the stage with me, we’ve got some — the reason we’re here — people who have helped to live out the American Dream and created jobs. And we are extraordinarily proud of them. We’ve got Trapper Clark and Thomas Sturtevant right over here. We’ve got Charles Reid right down here. And we’ve got Tamara Marquez-Nugent. These are the outstanding winners of this award, and you’re going to be hearing more about them. I also want to introduce somebody who I’m very proud of, who’s doing just a great job as our SMA Administrator, Karen Mills. Please give her a round of applause. (Applause.)
And we’ve got some wonderful members of Congress who are here — I love them all dearly. (Laughter.) And we’re going to talk about the role Congress can play in doing the work that needs to be done right now.
This is the beginning of National Small Business Week, which every President has recognized since John F. Kennedy started the tradition in 1963. With us are some of the most successful, most hardworking entrepreneurs from across America. Each of you has distinguished yourselves as the Small Business Owner of the Year in your state or your region. Later today, a national winner will be announced. But all of you should be extremely proud of what you’ve accomplished this year. I know that I’m extremely proud of what you’ve accomplished.
Being a successful small business person isn’t just about collecting a profit or outperforming your competition. It’s about contributing to the success of this country’s economy. It’s about contributing to your country’s continued growth and prosperity. And it’s about securing your piece of the American Dream and helping your employees and your suppliers and all the people you work with secure their piece of the American Dream.
What’s always distinguished us as a nation is a belief that it’s a place where anybody with a good idea and a willingness to work can succeed. It’s the belief that has brought millions of people to our shores, and carried us through even the toughest economic times.
It’s how small businesses begin. Maybe somebody finally decides to take a chance on his dream. Maybe a worker decides it’s time to become her own boss. Either way, these entrepreneurial pioneers embody the spirit of possibility, the tireless work ethic, and the simple hope for something better that lies at the heart of the American ideal.
Some of you have opened mom-and-pop stores that have led to America’s biggest, most successful companies. Some have launched technology companies — software and IT services that have redefined the marketplace. You collectively create two out of every three jobs here in the United States of America — two out of every three jobs. And that’s whysmall businesses aren’t just the backbone of this economy — you’re also the driving force behind this recovery.
The problem is, is that small business owners have also been the hardest hit by this recession. From the middle of 2007 through the end of 2008, small businesses lost 2.4 million jobs. And because banks shrunk from lending in the midst of the financial crisis, it’s been difficult for small business owners to take out the loans they need to open up shop or to expand. For those who do own a small business, it’s hard to finance inventories, make payrolls, or to do that additional work that could make your business grow.
Now, government can’t create jobs, but it can help create the conditions for small businesses to grow and to thrive and to hire more workers. Government can’t guarantee a company’s success, but it can knock down the barriers that prevent small business owners from getting loans or investing in the future. And that’s why so much of our economic agenda has been focused on America’s small businesses.
Last year, we enacted seven tax cuts for America’s small businesses, as well as Making Work Pay tax credits that go to the vast majority of small business owners. So far, the Recovery Act has supported over 64,000 loans to small businesses — more than $27 billion in new lending. More than 1,200 banks and credit unions that had stopped making SBA loans when the financial crisis hit are lending again today. And more than $8 billion in federal Recovery Act contracts are now going tosmall businesses.
So right now, a series of additional tax incentives and other steps to promote hiring are taking effect. Because of a bill I signed into law a few months ago, businesses are now eligible for tax cuts when they hire unemployed workers. Companies are also able to write off more of their investments in new equipment. And as part of the health reform package, 4 millionsmall business owners recently received a postcard in their mailboxes telling them that they could be eligible for a health care tax credit this year. It’s worth perhaps tens of thousands of dollars to your companies. And it will provide welcome relief tosmall business owners , who — I know you guys understand — all too often have to choose between hiring or keeping your health care for yourselves and your workers.
I also want to say a few words about what the SBA has been doing to help those workers and business owners who’ve been affected by the oil spill in the Gulf Coast. From the very beginning of this disaster, the SBA has acted quickly to assist fishermen and fishing-dependentsmall businesses. They’re offering low-interest loans and deferrals of existing loans. And while small businesses are encouraged to file claims with BP, these loans and deferrals can provide much needed temporary assistance.
So all of these steps have made a real difference in the lives of the people who own and work at small businesses all across America — and that includes all of you who are here with us today.
I just met with Trapper and Tom, who are the state of Maine’s Small Business Owners of the Year. Karen assures me that the reason they’re on stage is not because they’re from Maine, her home state. (Laughter.) They started a company that manufactures aluminum trailers about four years ago with 20 employees. They’ve grown rapidly over the last few years, and that growth has been supported by a Recovery Act loan from the Small Business Administration. They got some of their fees waived. And today, they have 85 employees, are planning to add another 15 by the end of this year, and hope to add another 30 by the end of 2011.
Frank and Donna Masley are here. They are Delaware’s Small Business Owners of the Year. Where are they? There they are, right there. Congratulations.
Ten years ago, they launched a glove-making business to provide flexibility and protection for our men and women in uniform. When they won a contract to supply gloves for soldiers in Iraq and Afghanistan in 2009, they received a Recovery Act loan through the SBA and saved thousands on fees. It was that loan that allowed Frank and Donna to rehire some employees who had been laid off during this recession, and today their business is growing and thriving once more.
So many people who are here today have stories just like this. Their success isn’t the result of a heavy-handed government. It’s the result of a government that lent a helping hand — that complements the sheer grit and determination of America’s small business owners. And I believe we need to do even more to give these men and women a boost.
So that’s why I’m calling on Congress to pass small business jobs — a small business jobs package as soon as possible. This legislation should ensure that creditworthy small business owners can get the capital they need to expand and create jobs. It should include needed tax relief, like our proposal to completely eliminate capital gains taxes for those making key long-term investments insmall businesses. It should include expansions of vital Small Business Administration loan programs that are needed now more than ever. And it should include two important lending initiatives that I recently sent to Congress.
The first initiative is the $30 billion Small Business Lending Fund I called for in my State of the Union address. This fund would target only small community and neighborhood banks, and it would help these institutions increase lending to small businesses. The second initiative is a new state small business credit program that we recently proposed, working with governors like Governor Doyle and Governor Granholm. It’s an initiative that will help expand private lending for small businesses and manufacturers at a time when budget shortfalls are leading states to cut back on vitally important lending programs.
Now, I’m very pleased that elements of this small business jobs package have already passed the House Financial Services Committee last week, and I know that the Senate is working on the issue as well. I urge both chambers to act on these proposals as soon as possible.
This shouldn’t be a partisan issue. This is not a Republican issue or a Democratic issue. This should not be an issue about big government versus small government. This is an issue that involves putting government on the side of small business owners who create most of the jobs in this country. It’s about giving them tax credits and loans and tax cuts so they can keep growing and keep hiring. It’s about unleashing the great power of our economy and the ingenuity of our people.
And when you have a chance to talk to Charles and you find out what he’s been doing in Michigan, creating a business that is expanding, working with restaurants and other institutions on their designs; when you think about somebody like Tamara, who started her own business after her husband, I believe, actually had to take disability and she’s now growing and hiring employees, getting into a business that historically has been male-dominated, the moving business — when you hear their stories, you can’t help but be inspired. And you realize that there are thousands of people all across America who, despite the odds, despite the naysayers, are going out there and making their dreams happen.
So that’s what today should be about and that’s what this package in Congress should be about — unleashing the great power of our economy and the ingenuity of our people. In so many ways, each of you today have shown that ingenuity as you’ve successfully navigated your companies through an extraordinarily difficult time — the toughest time that we’ve seen since the Great Depression. You should be proud of that achievement, and know that as you continue that journey, you’re always going to have a fierce advocate in your President and in your SBA Administrator and in your government.
So thank you very much, everybody. Congratulations. (Applause.)
END
11:35 A.M. EDT
30 Habits that Will Change your Life
Developing good habits is the basic of personal development and growth. Everything we do is the result of a habit that was previously taught to us. Unfortunately, not all the habits that we have are good, that’s why we are constantly trying to improve.
The following is a list of 30 practical habits that can make a huge difference in your life.
You should treat this list as a reference, and implement just one habit per month. This way you will have the time to fully absorb each of them, while still seeing significant improvements each month.
Health habits
1. Exercise 30 minutes every day. Especially if you don’t do much movement while working, it’s essential that you get some daily exercise. 30 minutes every day are the minimum recommended for optimal health.
2. Eat breakfast every day. Breakfast is the more important meal of the day, yet so many people skip it. Personally, I like to eat a couple of toasts in the morning along with a fruit beverage.
3. Sleep 8 hours. Sleep deprivation is never a good idea. You may think that you are gaining time by sleeping less, when in reality you are only gaining stress and tiredness. 8 hours are a good number of hours for most people, along with an optional 20 minutes nap after lunch.
4. Avoid snacking between meals. Snacking between meals is the best way to gain weight. If you are hungry, eat something concrete. Otherwise don’t. Update: for clarification, I mean don’t eat junk food between meals, but eating real food it’s ok.
5. Eat five portions of fruits and vegetables every day. Our body and brain loves getting vegetables and fruit, so I highly recommend eating as much of them as possible. Five portions is the dose that’s usually recommended by many health associations.
6. Eat fish. Fish is rich of omega 3 and other healthy elements. At least one meal per week of fish should be enough for getting all these nutrients.
7. Drink one glass of water when you wake up. When you wake up, your body is dehydrated and needs liquid. Make the habit of drinking one glass of water after you wake up in the morning. Also, drink more during the day.
8. Avoid soda. Soda is often one of the most unhealthy beverage you can find. Limit your consumption of soda as much as possible and you’re body will be grateful for that.
9. Keep your body clean. I don’t advise spending your day in front of the mirror, but a minimum of personal care does never hurt.
10. If you smoke, stop it. There’s no reason to smoke anymore, and quitting is easy.
11. If you drink, stop it. Same as above. Don’t think that alcohol will solve your problems. It never does. The only exception is one glass of wine per day during meals.
12. Take the stairs. This is just a hack that forces you to do a minimum of exercise. Instead of taking the elevator, take the stairs.
Productivity habits
1. Use an inbox system. Make the habit of keeping track of all the ideas and things that comes to mind. You can use a notebook to do this, and then sync everything on your computer.
2. Prioritize. If you have a list of things to do, where do you start? One way is to prioritize your list. If you are in doubt, ask yourself: “If I could only accomplish one thing today, what would it be?”
3. Plan, but not too much. Planning is important, and you should decide in advance what you are going to do today or this week. However, planning for more than a few weeks is usually inefficient, so I would not worry too much about that.
4. Wake up early. Waking up early in the morning is a great way to gain extra time. I personally like to wake up at 5 am, so that by 9 am I have already accomplished what otherwise would have taken me many days..
5. Check your email only twice per day. Email can easily become an addiction, but it’s usually unnecessary to check it every 10 minutes. Make an effort and check your email only once or twice per day, see if the world will still rotate as before after you try this.
6. Eliminate unimportant tasks. Being busy all day does not mean you are doing important stuff. Eliminate every activity that’s not important, and focus on what really matters.
7. Clean off your desk and room. Having a clear room and desk is important to maintain focus and creativity.
8. Automate. There are a lot of tasks that you need to perform every day or every week. Try to automate them as much as possible.
9. Set strict deadlines. When you do something, decide in advance when you’re going to stop. There’s a rule that states that you will fulfill all the time you have available for completing a task, so make an habit of setting strict deadlines for maximizing your productivity.
10. Take one day off per week. Instead of working every day, take one day off per week (for example sunday) where you are not going to turn on your computer. Use that time for doing recreational activities like going for a walk.
Personal Development habits
1. Read 1 book per week. Reading is a good way to keep your brain active. With just 30 minutes per day you should be able to read one book per week, or more than 50 books per year.
2. Solve puzzles. Quizzes, word games, etc. are all good ways to exercise your brain.
3. Think positively. You are what you think, all the time.
4. Make fast decisions. Instead of thinking for one hour wherever you are going to do something, make your decisions as fast as possible (usually less than 1 minute).
5. Wait before buying. Waiting 48 hours before buying anything is a tremendous money saver, try it.
6. Meditate 30 minutes per day. A great way to gain clearness and peace is through meditation. 30 minutes are not a lot, but enough to get you started with meditation.
Career habits
1. Start a blog. Blogging is one of the best way to put your word out. It doesn’t have to be around a specific topic, even a personal blog will do.
2. Build a portfolio. If your job is creating stuff, building a portfolio is a great way to show what you are capable of. You can also contribute stuff for free if that applies to your work.
What do you think? What are the habits that changed your life?
Most Common Press Release Mistakes: Avoid These Costly Press Release Errors
Common Press Release Mistakes: Avoid These Costly Press Release Errors
As one of the Internet’s largest news release distribution services, we have seen some of the best press releases on the Web. We’ve also seen some of the worst. Since your news release is competing with hundreds, sometimes thousands, of other companies and organizations that are all vying for a reader’s attention, it’s best to make sure that your release is strong and free of mistakes. Remember, you won’t get a second chance to correct the negative impressions left by a poorly written release.
Here are some of the top mistakes we see in press releases:
Use of ALL CAPS – Using ALL CAPS to create emphasis and draw attention to keywords and phrases is not well used in news releases. Your press release should be written professionally and utilize proper grammatical and spelling guidelines. Let the facts and the information in your press release do the talking to excite and interest readers.
Grammatical Errors – It’s very important to proofread, edit, and proofread again so that when you submit your release you are confident that it is well-written, correctly formatted and error-free.
Lack of Content: While short is sweet, when it comes to news releases, content is king. It’s a good idea to keep things concise but not at the expense of the important details that will define your news. PRWeb recommends writing your press release between 300 and 800 words. Be sure to answer all of the “W” questions (who, what, where, when, why and how) to ensure a complete release.
Advertisements: While news releases are promotional, they definitely are not advertisements. A good news release informs in an objective voice. An advertisement tries to sell. If your news release screams “BUY ME!” then you should consider reworking it.
Hype Flags: Hype flags include an abundance of exclamation points, wild product and service claims and overabundant use of words like “best,” “FREE,” and “amazing.” Not only do you risk tripping spam filters by including these hype flags in your release, you also risk turning off readers who are looking for facts, not hype.
Direct Address: Many press release writers desire to bring the reader in by using a lot of direct address and making statements directly to the reader using words like “you,” “your” and “we.” Direct address can be a flag that a release is actually an advertisement. In addition, you lose the chance to use important keywords and phrases instead of direct address. Use a term that defines your audience such as “marketers” or “accountants” rather than “you.”
First-Time Owners Find Management Comes With Headaches
Wall Street Journal | Small Business By SARAH E. NEEDLEMAN – FEBRUARY 24, 2010
When Cameron Madill launched Synotac Design LLC in 2003, wiping away tears and giving pep talks wasn’t on his to-do list. But once he began hiring employees for his Web-site development firm two years later, he learned that dealing with people matters comes with the job.
“I was interested in building a company,” says Mr. Madill, a first-time business owner in Portland, Ore. “I never thought through that it meant I would have to hire people, terminate people and do all of the things associated with being a boss.”
It’s common for first-time entrepreneurs to overlook responsibilities tied to managing people when starting out, says Edward P. Marram, a senior lecturer of entrepreneurship at Babson College in Wellesley, Mass. With all the focus on selling a new product or service, “most don’t think about being a boss,” he says.
But at some point, business owners typically need help to grow, Mr. Marram says, and that means hiring staff, delegating responsibilities, and learning to be effective managers. For the inexperienced, those management duties can be challenging, depressing and sometimes plain awkward.
For instance, entrepreneur Lisa Morris last year had to deal with an employee who accidentally copied her on a highly graphic email to a hotel sales manager. “He was saying he’d do certain things to the person’s body for good rates,” recalls Ms. Morris, owner of Road Concierge Inc., a travel- and concierge-services firm in New York. “We’re all about servicing our clients, but not actually servicing them.”
Ms. Morris, who started her business in 2006, says she felt “really uncomfortable” scolding the employee for his behavior because ruling with an iron fist isn’t her style. “I don’t like to be very corporate,” she says, adding that she runs a casual office where employees’ pets are welcome.
Still, while it was clear that the email exchange wasn’t serious, nor was the recipient offended, Ms. Morris says she needed to stress that a repeat performance would be unacceptable. “I hate having to act like a mom,” she says. “But there are times when you can’t be nice. You’re the boss and you have to enforce policy.”
Many first-time business owners struggle with laying down the law because they are in fact former corporate employees who became entrepreneurs in part to escape rigid work environments. The worst situation, however, is having to tell an employee you can no longer keep them on board.
Sandy Sabean, co-owner of Womenkind, pictured center, meets with employees Lara Ngai, left, and Betsy Handwerker, right.
“You feel terrible,” says Sandy Sabean, co-owner of Womenkind LLC, a New York marketing-communications firm with five employees. Last year, she says, she laid off two workers for the first time after the company lost a bid. “When you have to let someone out on the street under those circumstances it’s hard,” she says. “It’s sad.”
Gary Hewing, co-owner of Bert Martinez Communications LLC, a sales- and business-training firm in Houston and Scottsdale, Ariz, says it’s just as rough to fire someone for poor performance. “You know they’ll have a tough time finding a job and that you’re giving this person the last check they may have for months,” he says. “It’s extremely difficult. I do not appreciate that aspect of the job.”
Some inexperienced entrepreneurs are caught off guard by just how significant a role a boss plays within a small company.
Mr. Madill, whose Web-design firm has eight employees, learned that lesson about three years ago when a worker who was hired to do miscellaneous tasks refused to take on a new assignment and subsequently offered her resignation.
A self-described pushover, Mr. Madill agree to let her stay on the company payroll for the next six weeks while she searched for a new employer. “She helped build the company,” he says. “You feel some loyalty to your first few hires.”
But the decision drew resentment from the rest of the company’s staff, says Mr. Madill, particularly because the uncompromising employee did little work from that point on. “It led to an unbelievably toxic atmosphere,” he says. And when the problem worker was finally gone, things changed dramatically. “Productivity suddenly increased,” he says. “You would’ve thought we hired a person the day she left.”
Mr. Madill says he since changed his outlook on business leadership thanks to the advice of counselors at Accelerator, a nationwide support organization for early-stage entrepreneurs. Other support groups small businesses can turn to for advice include Young Entrepreneur, Energizing Young Entrepreneurs and SCORE.
Now Mr. Madill believes that as a business owner, “you only have an obligation to make (your employees) successful to the extent that they give more back to the company,” he says. “And if someone doesn’t understand that, it’s not your responsibility to educate them.”
Write to Sarah E. Needleman at sarah.needleman@wsj.com
Overcoming Fears in Business
“Your greatest obstacle to success is yourself, it’s fear of failure”.
~Bert Martinez
Every new or struggling business owner wants to know how to manage their fears, particularly nowadays. Check out this list of easy ways to overcome your fears:
_______________________________________
You have to keep in mind that a large number of successful business were started during economic downturns, it drives out your competition and forces business owners to concentrate on keeping cost down and creating a leaner, meaner, more efficient business.
Thank you,
Justin Pesta
Vanguard Financial LLC
_______________________________________
As a recovering alcoholic, I have found that most fear is unfounded and grounded in my brain from childhood. Let me prove a point. Picture yourself hanging from a branch and I ask you to look down. Now I ask you, “How far off the ground are you?” Most people would say anywhere from 20 feet to miles. The point is that you are probably only 2-3 feet off the ground as an adult but your brain still recalls your childhood experiences. Getting over fear requires a strong belief in faith and that no one wants us to fail. Even the odds are against succeeding, who cares? Someone has to win. It might as well as be you.
Jeffrey Taylor
4844 E Andora Dr
Scottsdale, AZ 85254
http://booksbyjeffreytaylor.com
_______________________________________
I have started several high tech businesses in both Atlanta and Silicon Valley. Each time, there was fear and doubt. No amount of education, training, preparation or research will remove the lingering doubt…real entrepreneurs know and come to respect fear of failure. However, fear has to be used wisely and not left to run amok.
Here is the process I have used that seemed to help me overcome fear – I am also counseled other entrepreneurs on this over the years. First, when I am conceiving an idea for a business, I try to see if I can become emotionally involved in the idea – does it excite me, do I think it is something that will benefit people – do some good. This is very important and is the fuel for many entrepreneurs. Second, as I move into the data gathering mode, I attempt to remain completely neutral on the concept – really trying to listen as I do my research (both primary and secondary). I attempt to hear all points of view, get as much hard data as I can and apply as much rigor to the process as possible. Finally, in the final phase, before any commitment is taken on my part, I try to KILL THE IDEA. I spend quite a bit of time in this phase – asking people hard questions, going back over all of my data, seeking counsel from wise friends and business associates – asking them to please help me STOP NOW before I waste money and time. If at the end of this process (and there is no time limit – but as quickly as possible), I am still excited about the idea (or some variety thereof), I will proceed to the strategy development/development/implementation modes. I will also proceed without fear. My experience has taught me that fear has its place in the entrepreneurial process but not once the entrepreneur has made the commitment to move forward – fear at this point is a drag on the effort and hinders the chances of success. Fear is always “in the room”, so to speak but it is not “invited to the table”, once the decision to move forward has been made. Mental discipline and really understanding the entrepreneurial process is required.
Thank You and God Bless.
James D. Grady (Jim)
President/CEO
The Monticello Corporation
makers of The Paper Tiger software
Atlanta, GA
_______________________________________
“Once we drop from fear’s influence, a world of new possibilities emerges.”
Gayle A. Gregory – Author,
_______________________________________
Worry does not affect the outcome. And… nothing happens until you move. So, get a grip on your concerns, conduct the due diligence to determine whether your action is warranted, then take the initiative and move forward. The depression spawned many new movements in this country. Each entrepreneur needs to plan out his/her steps, then work the plan. This may be that person’s distinct contribution, so it is essential that they move.
Paul O. Radde. Ph.D.
Thrival Systems(R)
DrPaul@Thrival.com
_______________________________________
I’m a small business owner, speaker, and author based in Conyers, Georgia. I started my business in 2004 after resigning from a full-time job as a web database developer. I didn’t know the first thing about starting a business or marketing it for that matter. I was very fearful but I didnt let the fear stop me. Instead, I let the fear drive me toward my goal by embracing it. Whenever I wanted to give up, I would read inspirational stories about other successful entrepreneurs who started with nothing and went on to be something such as Fred DeLuca, Truett Cathy, Michael Dell, and others. I also prayed to God a lot and built up my spiritual inner man so that I could not only have confidence in God but also in myself and my abilities. Lastly, I began associating with successful people which made me begin to visualize myself as successful. I began to develop the failure is not an option mantra.
Fear is a good thing but can become bad when we let it paralyze us and stop us from moving in the right direction. I hope that this can help other entrepreneurs as they battle with fear.
–
Lisa Sims
Author, Stretching A Dollar To Save And Make Thousands: An Entrepreneurs Guide To Doing More With Less
_______________________________________
“Do the thing you fear and the fear will disappear.”
David J. Schwartz, American Trainer Author of The Magic of Thinking Big
_______________________________________
During that time I have found ways to turn fear into my finest friend. My current best understanding, since this too is constantly evolving, comes in three parts.
1. Stop and pay attention to your thoughts and fearful thinking. This is called thought awareness. Slow down long enough to see what is really going on inside.
2. Let curiosity guide you. Get excited about learning everything you can about your fears. They stop you. They determine your success. They can be your friend and will teach you everything you need to know in order to engage life in a healthy and successful way.
3. Once seen, acknowledge your fears and limiting thoughts as aspects of who you are. Yes, the fears are present. Yes, they feel uncomfortable. Welcome them without agenda. Don’t play nice in order to get them to leave. Allow yourself to accept that they might stick around forever. Ugh! Yes, even that. Anything less than full acceptance of the fearful thoughts and beliefs empowers the fear and keeps it firmly in control.
We can distract ourselves with visions of a better life. We can envision letting go of the fear in innumerable ways. We can attempt to think only positive thoughts (great idea but impossible to put into practice). All of these tactics appear to work – and then the fear reappears in the same form or another. Or we can meet our fear once and for all, get to know it, and understand its real message. Fear is a gift that will help us heal all the ways we hold each other and ourselves as small. It has a lot to offer.
Gayle A. Gregory
Workplace Evolution, Common Sense for Uncommon Times
www.workplaceevolution.com
When To Buy An Email List?
Never!
An email list is created over time, built on trust. If you don’t get this then you don’t understand people and shouldn’t be in business.
Houston Business
Houston Business
The greater Houston business council promotes business in the Houston community and provides a forum for networking among its members in a casual and fun environment. Houston business directory, advertising, Houston business pages and welcome to houston new businesses houston new businesses is a resource dedicated to providing new business owners, or those contemplating starting a new business. Houston new businesses have top rated local companies compete for your business and save get started now. Businesses for sale in Houston buy a business for sale in Houston on Houston business devmnt inc company profile in houston, tx our free company profile report for Houston business devmnt inc includes business information such as contact, sales and. Houston business brokers reviews – find business brokers in houston business broker business brokers business businesses for sale.
Houston legal listings houston business directory bill j kacal brings business management and counsel to goodwill. Businessschools.com – directory of business schools and mba degrees in directory of accredited business schools and colleges in houston, texas – businessschools.com. Houston business broker houston business brokers search results. Houston business leader to chair goodwill industries international ics offers business phone systems and technology solutions for the houston and surrounding area call 1-713-225-5427.
Houston business devmnt inc (houston business development inc houston business for sale ads – search thousands of houston businesses for sale, business brokers, and franchise opportunities sell a business for sale or hire a business broker. 2009 houston business expo clothing in houston texas – business houston-texas org – houston directory. The greater houston business council, inc houston business listing, offering free local business directory, advertising, google maps, online advertising, business pages, yellowpages, internet marketing and website. Houston texas bauer college of business – uh browse houston business for sale opportunities search businessesforsale.com s 208 business for sale listings available in houston. Houston business lawyer – texas corporate attorney – breach of leading business to business, all day, every day in your city and around the world.
Houston business for sale ads – houston businesses for sale & business yahoo local has houston business reviews, top rated services, and events near houston, tx use interactive maps, driving directions reviews and ratings to find the right service. Houston city pages on yahoo local find businesses, services and read and write reviews on houston business brokers get phone numbers, ratings, maps, directions and more for business brokers in houston, tx. Hbr c t bauer college of business the university of houston s c t bauer college of business is houston s most comprehensive business school. Houston business 2009 houston business expo by hnn constant contact) is your opportunity to build new business, meet potential clients, hear fabulous forum presenters and more. Houston business 8031 airport blvd suite 118 houston, texas 77061 713-645-0923 phone 713-645-2812 fax.




