Guerrilla Marketing is filled with amazing wisdom about growing and marketing your business. This book is a must read, as far as I am concerned, for any small business owner or entrepreneur who is looking to get ahead.
Jay offers a new arsenal of weaponry for small-business success including:
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
Guerrilla Marketing is one of those books every small-business owner should have on his or her shelf.