Author Archives: Bert Martinez
Sales Training | Selling with Free?
People do business with the people that they Know, Like, and Trust, so how do you get people to Know, Like, and Trust you faster? Simple remove the risk or as much risk as possible. The faster way to do … Continue reading
What Wins In Google Universal Search? Videos, Images & Google!
by Barry Schwartz Searchmetrics has conducted a data analysis on what type of content appears most often in Google Universal Search results, as well as which sites are most visible in them. Video and image content wins, as does content hosted … Continue reading
Sales Training : Know, Like, and Trust You, the More You Will Sell
People Buy from Those They Know, Like and Trust, and The More People Who Know You, Like You and Trust You, the More You Will Sell! Today I’m gonna talk about the second factor of the KLT Principle-whether or not … Continue reading
Free Publicity Guide
Download Your Complimentary Publicity Success Guide The Fastest way to achieving Powerful Publicity is the Publicity Success Guide. You’ll Discover: What accounts for 70% of your PR Success The Big 5 Mistakes to Avoid You’ll Get Pitch Letters that Really Work … Continue reading
Do You Need a Selling System? | Selling Advice
It often surprises me that nearly every department in a company has systems except one. For example accounting operates in accordance with GAAP standards. The warehouse, customer service, and plant management all have their procedures. Yet, in perhaps one of … Continue reading
Selling Strategies | Feature Advantages Benefits
Nevertheless, it’s good to have a clear understanding the differences between features, advantages and benefits. Features are the set, objective facts or characteristics of your product or service that remain the same whether the prospect buys or not. Advantages are … Continue reading
Liar, liar: How to come clean with your spouse about money
Bert Martinez was hiding something from his wife, and it was eating him alive. He was tense, uptight, and withdrawing. His wife Joelle knew something was up, but couldn’t put her finger on it. In the meantime, communication between them was shutting down, and their marriage hung in the balance. Continue reading
Business Advice | 10 Reasons to Start a Business This Year
Here are 10 good reasons to take the plunge this January instead of procrastinating until 2012. By ROSALIND RESNICK 1. You’ll never get fired again. That won’t happen once you start working for yourself. “Careers used to be for life, … Continue reading
Marketing | Smaller Focus Bigger Profits
What’s a Ford? I know what a Ford is: it’s a large or small, cheap or expensive, car or truck. If somebody says to you, “I bought a Ford,” not much was said. Did they buy a Shelby for $50,000 or a Focus for $13,000? There’s a big difference there. So to say, “I bought a “Ford” is saying nothing, because the brand doesn’t stand for any one thing! Get it? Continue reading
Business Advice | Success In Tough Times
It seems like everywhere I go lately, I get asked the same questions. Business Owners and Entrepreneurs ask me: “How can I increase my sales?” or “How can I increase my business?” or “What’s the best strategy to survive our … Continue reading
Sales Training | Call me after the holidays 10.5 Winning Tactics
What’s one of the the biggest objections during the holiday seasons? “Call me after the holiday is the second most-heard objection in sales during the holiday season (first and still champion, the “price objection.” Third being, the ” think about … Continue reading
A Simple Strategy To Boost Your Productivity
In our last few coaching calls the topic of productivity has come up so I thought I would share this simple strategy that has helped me improve my productivity significantly. One of the best strategies (and the most simple) to … Continue reading
Get on the First Page of Google – Google Local Changes Everything
Google is rolling out a nationwide update that drastically changes the way prospective customers see you and your competitors through what Google calls “Place Search.” The new integrated results combine your organic and local rankings in a new Google algorithm … Continue reading
One Call Closing Method – Recommended Reading
Are You Ready To Get Serious About Closing More Sales? Have you learned to work smart instead of working hard? Do You Want To Master the “One Call Closing Method” used by the Greatest Salespeople in every industry, and easily … Continue reading
