5 Top Tips on Making Your Business Website More User-Friendly
While setting up your website is not the most important part of setting up a business, it is certainly one of the key stages. When you first start up a small business, just providing your contact details and creating a basic outlet for customer information will usually suffice for a while to get our business name out there. However, once you are off the ground, it is important to go back and look at how you can improve the customer experience from all angles, including the use of your website. Therefore, to help you get started, here are some top tips on how you can make your business website more user-friendly.
Find a good site host
Providing a reliable website is important for maintaining customer trust. Finding the right hosting platform for your site is important in order to make sure that you have a fully optimized platform for your customers to access. By using a host site, like Krystal.co.uk, you are given the added security of knowing you can access easy help and advice if any issues arise, or if you have any queries about increasing the performance of your website. Not only that, but host sites can help you to keep your website safe from viruses and malware, and provide data backups on a regular basis to protect your content.
Use a simple, aesthetically pleasing design
It is important to have an attractive website, as this draws your customers in, and a high-quality finish is a reflection on both your company’s level of professionalism and the standards you set. Use easy and simple to read fonts, and don’t go for anything too extravagant, except perhaps in your logo: even then, it still needs to be easily readable and recognizable. Use colors that compliment one another, and try to avoid bold schemes or clashing themes as this will only become off-putting to clients who are trying to navigate your website.
Highlight important information
People come to your website for a purpose, and each person’s motivations will be different. While some clients may just be looking for your contact details, some people will be having a general look through your website to get a feel of what your company is like, as well as to learn more information about both you as it’s owner, and about the company itself. Too many companies make the mistake of not providing a lot of background information on their website, but it is this that will allow customers to trust you and your brand.
Make ‘call to action’ buttons accessible
For those people who do just want to be able to access your services as soon as possible, you need to make sure that you have ‘call to action’ buttons placed strategically around your site. These are buttons which function with the specific purpose of leading customers to do something, such as a ‘Call Now’ button, or ‘Find Out More Here.’
Continuity is key
Whatever aesthetic you go for with your website, you must make sure there is continuity throughout. Changing from one font to the next on different pages, or changing color schemes throughout, just makes your website (and your company) seem haphazard and unpredictable. Customers appreciate continuity.