Archive for March, 2011

Getting Your Business in the News | PR Advice for Businesses

March 9, 2011 4:15 am0 comments

In order to get the desired response, you have to provide quality content to their audience, make editors or producer’s job easier.

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Selling Strategies | Feature Advantages Benefits

March 1, 2011 2:48 pm0 comments

Nevertheless, it’s good to have a clear understanding the differences between features, advantages and benefits. Features are the set, objective facts or characteristics of your product or service that remain the same whether the prospect buys or not. Advantages are statements about what product or service can do or the […]

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